- The newly approved law also prohibits influencers from spreading products that contain nicotine.
- The fines range from the payment of 300,000 euros to six months in prison in cases of recidivism.
- According to ISAPS, mammoplasty, liposuction and blepharoplasty are the most common plastic surgeries in the world.
- During 2020, more than 10.1 million aesthetic procedures were performed worldwide.
The heyday of social networks has generated immediacy in the transmission of communication. Now it is possible to keep abreast of what is happening anywhere in the world in real time. At the same time, it has also caused a serious problem that is becoming more and more serious. It’s about the influencers and the promotion they do to cosmetic surgeries.
In the same way that it happened with other media such as television, some people have gained fame just by appearing on screen. When that happens, they become a reference for others and have the possibility of using that power in different ways. The drawback is that some do not do it in the best way.
What are influencers?
With the above context, now is the time to talk about the influencers. Broadly speaking, these are people who have a strong presence in digital media and accumulate millions of followers on their social networks. For this reason they have a strong influence on the decision making of others.
In this regard, more and more brands hire these internet personalities to advertise specific products. The problem is that more and more Influencers promote cosmetic surgeries even though they are often unnecessary.
Influencers can no longer promote cosmetic surgeries in this country
Based on all of the above, the French government made a final decision. The Parliament of that European nation approved a new law to regulate publications for commercial purposes by influencers. In this way, now they will not be able to disseminate certain products and activities considered risky.
However, within the changes it is now prohibited to promote cosmetic surgeries and medical practices that are not scientifically proven. Nor can products containing nicotine be spread.
Regulating influencers#France It has just approved a pioneering law to set limits on influencers on social networks. From now on they will not be able to promote dangerous products, cosmetic surgeries or advertise sports betting. If they do, they could face a… pic.twitter.com/jWfejkDE1U
— Technology & Gadgets (@revolutegplus) June 2, 2023
Regarding alcoholic beverages, at the moment they do not appear within the restricted products.
According to what was published in The universal, people who do not respect the new indication will be credited with different sanctions. The fines range from the payment of 300,000 euros to six months in prison in cases of recidivism.
Something quite important is that this new law is not opposed to cosmetic surgeries but to the fact that people without knowledge promote them because they put the lives of patients at risk. Similarly, these types of interventions are not only performed for aesthetic purposes but can help to improve the quality of life of individuals.
The most common cosmetic surgeries in the world
On the other hand, according to the International Society for Aesthetic Plastic Surgery (ISAPS), only during 2020 more than 10.1 million plastic surgery procedures were performed worldwide.
Among the most common is the mammoplasty or breast augmentation because it represents 16% of all the procedures that are carried out. While liposuction occupies the second position in the world ranking with 15.1%. And in third place is blepharoplasty or eyelid surgery with 12.1%.
Also read:
Snapchat has led to an increase in cosmetic surgeries, say specialists
Cofepris has suspended 264 irregular cosmetic surgery offices this year
Graphic of the day: The most requested aesthetic operations in the world