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The communication carried out by Mexican micro-influencers focuses on an important business activity, which stands out due to the size of this commercial option.
There are important measurements that measure the profile of influencers in the world.
A study gives an account of the area in which the micro-influencers in Mexicoby accepting patterns that hire their communication services and gives patterns to a huge market of influencer marketing.
This market was valued at 16.4 billion dollars in 2022 and the size it reached on that date is an antecedent of how important these personalities have become, especially when they are segmented, because thanks to diversification they have been able to detonate the value of the one thousand 700 million dollars reached in 2016 at the aforementioned value.
The upward projection in the value of influencer marketing is undeniable, hence the importance of knowing studies that help us understand what micro-influencers seem to specialize in and not only that, knowing which content creator profile predominates in social networks.
upward influence
The platform FuelYourBrands recognizes that as part of a six-month investigation among micro-influencers in Mexico, 67.8 percent promoted a physical point of sale or business.
“The sectors to which the companies that have physical headquarters that have already
carried out successful strategies with microinfluencers are: hotels, events, toys,
decoration and home, and sports/fitness, which encompassed 45 percent of the brands
that have launched campaigns to bring customers to businesses, events or stores at street level”, explains the study.
Based on the aforementioned study, the opportunity to communicate in the hands of a micro-influencer is wide, so that no matter the type or format of the business, it can benefit from a campaign in the hands of these personalities.
As in this case, we have witnessed interesting references to how valuable influence marketing is today, based on projections made by The State of Influencer Marketing 2022: Benchmark Reportwhere the percentage of brands that have worked with influencers.
Of the brands interviewed, the majority, that is, 54 percent of them, have worked with up to 10 influencers; 24 percent have worked with between 10 and 50 users; while 14 percent have worked with 50 and even up to 100 different influencers.
There is a great confidence of the brands in the guidelines with the influencersso much so that investment in this industry has normalized with a key point to demonstrate that is the influence that these media reach in the market.