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Currently, data from the brand itself reveals that, throughout Mexico, there are more than 17,400 Oxxo stores.
After the famous OXXO cashier was fired, now a couple of brand employees have decided to give “cooking classes” to centennials with products sold in the store.
Many years have passed since brands such as Oxxo or 7-Eleven, in short, changed the consumption habits of various people, which is why these establishments continue to earn the trust of their customers.
Now it is practically impossible to imagine the streets without an Oxxo or 7-Eleven store; its strategic location on almost every corner has made its popularity grow by leaps and bounds.
In addition, it should be noted that consumers have a wide range of products that they can get by going to Oxxo, without the need to visit large supermarkets. In the same way, among the experiences offered in these types of establishments, is the fact of paying for services such as telephone, internet, making bank deposits and other similar ones.
In the midst of this scenario, data published by the Bank of Mexico in February 2020 reveals that the convenience store chain was the company with the largest number of branches for the collection of remittances in Mexico, with a total of 19,146 establishments. For its part, Farmacias Guadalajara was in second place, with less than one eighth of the number of Oxxo branches.
Besides, throughout Mexico, there are more than 17,400 Oxxo stores, according to what the brand mentions on its own websitea fact that speaks of the relevance that, over the years, the store has gained.
OXXO employees give cooking classes to centennials
We live in an era dominated by social networks, spaces that already function as authentic windows and/or commercial showcases thanks, to a large extent, to the presence of content creators and/or influencers that have given significant publicity to the brand.
As of today, taking into account what the study mentions “Creator Report” developed by link tree, worldwide there are more than 200 million creators who “use their influence, creativity or skills to aggregate and monetize their audience”.
Besides, influencecity infohas made it known that in Mexico there are just over 440,000 content creators, an ideal scenario for brands that, in times of digital marketing, have decided to reach a new consumer niche.
In this context, TikTok has functioned, for some time, as a great link between OXXO and its consumers, thanks to the advertising that various creators have delivered to the Mexican brand for free.
We can see an example of this with a couple of store employees who, taking advantage of the window of the Chinese social network, are now giving “cooking classes” to customers. centennialswho are mainly those who use the platform the most.
@dua_lupitaa Cooking with the Oxxo cashiers haha #oxxotiktok #fyp #for you #viral
Beyond the initiative, what stands out is precisely how the TikTok screen plays an important role in the relationship with its consumers. In fact, the tiktokerwho calls himself @dua_lupitaahas 1.1 million followers and an accumulated 19.4 million likes in all its content.