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Today, an estimated 92 percent of people are more receptive to recommendations from content creators.
A report by Postcron states that 66 percent of people have a higher confidence in the reviews of influencers.
Gucci leashes for dogs have prices ranging from 200 euros, that is, at least 4 thousand Mexican pesos.
Santi Maratea, a influencer Argentina, announced the creation of a collection to buy Gucci brand leashes for their dogs.
Social networks have become the new space for brands when creating their positioning strategies, allying themselves, mainly, with content creators or influencers which, in recent years, have gained great popularity.
Today, it is known that the social networks most used by content creators are TikTok and Instagram, which were the ones that generated the most income for users. influencersaccording to what the report explains The State of Influencer Marketing 2021.
On the other hand, recent information revealed that 92 percent of people are more receptive to recommendations from other users about brands or products, even if they don’t personally know who they’re recommending.
Taking these data into account, it is not surprising that it is the brands that are now turning to the market for influencers with the aim of capturing a new niche of consumers, most of them members of the so-called Generation Z.
Influencer creates collection to buy Gucci leashes for his dogs
In Argentina, the case of a influencer called Santi Maratea has drawn attention for various reasons, mainly for being one of the content creators who supported the LGBTQ+ community in that country after a hate attack was suffered.
For this, he even carried out a collection with which he raised some 3.5 million Mexican pesos to help rebuild the Hotel Gondolín after the attack it received.
Now, after carrying out this action the influencer has unleashed a major controversy because of his new project, a new collection with which he seeks to buy a Gucci leash for his dog. According to information from local media, on social networks, the Argentine announced the completion of this initiative.
“You know, when I finish the collection I pass the cap. To pass the cap is to pass the cap, which is basically like when you juggle and pass the cap. The one who wants puts and the one who doesn’t want, no“, mentioned Santi Maratea, who also expressed:
“In this case I want to buy my dogs collars and leashes Guccibecause right now Gucci He took out things for dogs and I said: ‘Are my dogs going to walk like this with a normal collar, like that, from a veterinarian? Obviously not'”. she said before the final auction: “A little respect, they are going to have their Gucci necklace”.
It should be noted that the video, which was recorded through his Instagram stories, is no longer available; however, local media have picked it up and can be seen on this link, where influencer explains the reasons why he wants to buy Gucci collars for his dogs.
This type of products, according to what can be seen on the Gucci page, have prices that start at 200 euros, that is, at least approximately 4 thousand Mexican pesos.
In the end, what is clear is that we live in an era in which content creators are a fundamental part in a context where digitization continues to gain ground.