Keeping informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
LLYC is committed to the Deep Digital Business unit with new leadership in the Americas. LLYC’s Deep Digital Business Unit appoints four experts who will lead the offering of solutions in the Americas. Javier Rosado will assume the General Directorate of Deep Digital Business for Latin Americamanaging the business together with a team of 300 professionals; Luis Manuel Nuñez will be in charge of the Strategy and Business Development of the Unit throughout the Americasfocused on diversification and market penetration as well as product development; Ernesto González, will lead the Deep Digital Business business and César Vázquez Mánica will be the Director of the Deep Learning areaboth in charge of North Region (made up of Mexico, Panama and the Dominican Republic). The four will be based in Mexico, one of the most important operations in the region, due to its size and billing.
The Americas region represents a third of LLYC’s annual turnover (32 percent), being a fundamental piece of the global business, which is complemented by the Deep Digital Business Unit (32 percent of annual turnover) and the Europe region (36 percent of annual turnover).
50 percent of Mexicans celebrate the Day of Love and Friendship. It is estimated that 46 percent of Mexicans celebrate this date. Gifts and other details do not wait. Balloons, romantic dinners and boxes of chocolates are among the top presents on this day. According to him Institute of Economic Research of the UNAM, the Day of Love and Friendship generates an economic benefit of 20 billion pesos in Mexico, since lovers spend between 900 and 1,500 pesos on gifts and activities. In addition to details such as flowers, stuffed animals and others, couples like to spend their fortnight in restaurants and cinemas, these establishments being the most benefited of the month, highlights the National Commission for the Protection and Defense of Users of Financial Services (Condusef).
Oxxo opens its first self-checkout Grab & Go store. The Oxxo convenience store chain opened its first Grab & Go store in Monterrey, Nuevo León, which represents a disruption in the grocery market. retail in Mexico, by having a fully digital system, the first of its kind in Latin America. In the new Grab & Go shopping experience, customers enter the store via a QR code, pick up their products, and are automatically charged when leaving the store. They receive the purchase ticket on their cell phone, through an app.
“With this first store located at the TEC de Monterrey, Monterrey campus, we endorse our commitment to technological innovation and customer satisfaction through an improvement in the shopping experience. We seek to offer a unique shopping experience, driven by technology that can be replicated in universities, plazas and parks,” said Ricardo Leyva, the company’s director of Transformation and Strategic Planning.
Santa Clara will open 15 stores in Monterrey. Santa Clara announces the expansion of its operations in the north of the country and will open 15 new stores in Monterrey throughout this year. On February 6, the brand opened its doors in Citadel, with this the opening of new branches began gradually.
“Monterrey undoubtedly represents a very important region for the growth of Santa Clara stores and we are sure that our products and our value proposition will be very relevant for people in the north of the country,” said Adrián Ramos Vicke, director of Tiendas Santa Clear.
Santa Clara currently has 290 stores located mainly in the center of the country. Santa Clara is a Mexican brand close to its centenary; is characterized by taking care of the origin and every detail in the selection of ingredients, uses one hundred percent pure cow’s milk and is recognized for its quality premiumflavor, artisanal touch and the creaminess of its products.
Loewe opens a point of sale for its fragrances in El Palacio de Hierro. The department store confirmed that it is a permanent space located on the ground floor of the so-called “Palacio de los Palacios”, referring to its store located in Polanco, one of the neighborhoods of Mexico City; Within the luxury department, Loewe displays a wide variety of its colorful offer in flavorings, perfumes and candles from its “Home Scents” collection in various presentations and prices, the maximum of which exceeds 8,000 thousand Mexican pesos. Loewe Perfumes set up its first independent store on the American continent last October, choosing the Bergdorf Goodman store in New York for its debut.
ARGENTINA
Natura and Avon choose Porter Novelli as the new PR agency. Porter Novelli, the global communication consultancy, was chosen by Natura and Avon to provide their services in Brand PR, purpose, communication and corporate reputation. Porter Novelli, is an international public relations agency with a presence in Argentina for more than 25 years. It was born 50 years ago under the idea that the art of communication can help improve society, working with companies and companies that want to generate an impact. positive in the communities. Under this premise, Natura and Avon, companies of the Natura&Co group, join their client portfolio, to carry out a purposeful communication strategy.
“We believe that Porter Novelli is the right ally at this time to accompany the communication of Natura and Avon in Argentina, through a solid and creative PR strategy that highlights and enhances the differentials of each of the brands.”, expressed Mercedes Vázquez, Manager of Reputation and Corporate Communication of Natura and Avon.
USA
Walmart closes stores in multiple areas. Walmart closing stores in multiple areas, has confirmed it plans to close five stores in several different markets and what appears to be its last two pickup/delivery-only concept stores in the Chicago area and in Bentonville, Ark. The pickup/delivery-only locations were part of a trial the company had launched in 2014, before the pandemic accelerated demand for grocery e-commerce. The first such facility opened in the company’s headquarters city of Bentonville, followed by a location in Metairie, La., and the non-Chicago location in Lincolnwood, Ill., which opened in 2019 in a former Dominick’s supermarket. . As of January last year, the company operated 3,573 Supercenters, 370 discount stores and 799 neighborhood markets, according to the company’s year-end financial reports with the Securities and Exchange Commission.
SPAIN
More than 56 percent of Spanish commerce gets up to half of its income from online sales. The channel on-line It is already fully established in our country. 56.2 percent of Spanish retailers obtain up to half of their annual turnover from their digital sales, a percentage that even exceeds 22.7 percent of the retailers. It is one of the main conclusions of the “X-ray of retail trade in Spain” carried out by the specialist in digital commerce solutions Square, and which also reveals that Only 21.1 percent of the businesses consulted admit that they do not have an online store. This x-ray shows that, in addition to online stores and marketplaces, Spanish commerce has begun to bet firmly on alternative digital channels for its sales. Thus, 77.9 percent of stores sell products on social networks, with Facebook and Instagram as the most used, both with 56 percent; followed by TikTok, used by 19.1 percent of those consulted, and by Twitter, with 18 percent.
Inditex agrees a fixed minimum salary of 18 thousand euros for employees of its stores. Inditex has agreed this Thursday with the CC OO and UGT unions an agreement that sets homogeneous salary conditions for all store employees in Spain. The group (owner of Zara, Massimo Dutti, Oysho and Stradivarius) will establish a table of guaranteed minimum salaries of between 18,000 and 24,500 euros gross per year, depending on seniority and position. To this amount will be added the sales commissions, variable payments and incentives that are already applied today. It remains to be seen if these improvements are enough for the CGT, which has not participated in the negotiations, to call off the strike scheduled for this Saturday. With these amounts, there are territories in Spain that will have an increase of more than 6,000 euros per year, which represents an average increase of 20 percent; according to UGT calculations. In the territories with the lowest wages, it reaches a 40 percent increase.
PERU
Puma maintains its plans to open up to four stores in Lima. The company expects to open three to four stores this year in Lima, which will be added to the eight it has in the capital, said Aníbal Castro, Puma’s general manager for Peru and Chile.
“We seek to accelerate our expansion process. We are already in advanced conversations with several malls for the next openings”, declared Aníbal Castro.
The executive explains that they are not going to change their investment plan in Peru, since its economy has proven to be much more resilient than in other regions. Likewise, the company plans to expand its stores to provinces in the second half of 2024. The first one outside of Lima could be located in Trujillo or Chiclayo, Castro said. The brand’s plan is to open 15 to 18 stores in Peru in the next three years. Some 60 percent of the openings will be located in Lima, the executive said.