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TikTok, in 2021, managed to exceed one billion users.
millennials Y centennials They make up 59 percent of the population.
After the release of the film was confirmed ‘I’m your fan’ for next September 8, Channel 11 has decided to trap with its story the centennials through a well-received media strategy on TikTok.
One of the key elements during the pandemic was, in short, digitization. It is not that this has arisen specifically with the health emergency, but that it accelerated, there was a very important boom that, today, has become one of the most daily habits of users.
On the one hand, we are talking about a scenario in which the eCommerce, the digital or online shopping experience, experienced a relevant increase. The Mexican Association of Online Sales (AMVO) announced that, in 2021, sales on-line they were positioned above 401.3 billion pesos, with a growth of 27 percent compared to 2020.
Now, another of the scenarios that was seen growing during the most critical period of the health emergency was, without a doubt, that of the social media (social networks), where a new competitor appeared that, in the end, became the platform to follow for the new generations.
Created in 2016 by the company ByteDance, TikTok, in 2021, managed to exceed one billion users and, in addition, was placed as the favorite platform of young people between 16 and 24 years of ageas disclosed by Backlinko.
Today, in the middle of 2022, TikTok is still the most popular social network, but not the most used by users. In addition, we are talking about a powerful showcase that has served to position brands with new audiences, which are, by the way, the public to follow in the future.
‘Soy tu Fan’ arrives on TikTok and Channel 11 hits centennials
TikTok is, in the same way, the social network through which Channel 11 has decided to reach young people, the so-called Generation Z, with a strategy that involves ‘I’m your fan’one of its most profitable products.
And it is that, since its launch, in 2010, ‘I’m your fan’ established itself as one of the favorite series of the millennials. In fact, information from Channel 11 itself reveals that the first chapter of the second season -and the last so far- reached 5.3 points of rating and 7.5 of Compartir during its premiere, in October 2011.
Another noteworthy fact is that, at that time, according to what the channel announced, it became Trend Topic, being the first time that a series of Channel 11 achieved such audience levels.
Both the so-called millennials Like the centennials They are, right now, the ones who are and will be part of the workforce in the coming years, especially the young people of Generation Z.
According to Kantar Centennials at 21 Reportcurrently the centennials represent 35 percent of the world’s population and, together with millennialsare more than half (59 percent) of the global population.
In this context, it is not surprising that Channel 11 has decided to integrate ‘Soy tu Fan’ as part of its content on TikTok to reach new audiences. Such a strategy, in fact, has been generally well received.
@canaloncetv How was your eye with the before and now of the cast of #I’m your fan ? ?? #trend #fyp #tiktok #viral
@canaloncetv Don’t miss the live broadcast today at 9:05 p.m. of the first episode of #I’m your fan ? Only for #tiktok #fyp #trend #viral
“I already want to see her again!”; “Always a fan of ‘Soy tu Fan’”; “I am fascinated by the series, when will they broadcast it?”; “Run the series again”; “This series brings back so many memories, I have so many emotions together that I’m going to cry”; “Channel 11, I just had to wait over 11 years to see this”; are some of the comments deposited by Internet users.
Another example of how industries are taking advantage the window of the Chinese social network we can see it with the Barbie strategywhich last year came to the platform with its own line of content.
@Barbie Barbie & Barbie here ????????? or call us “Brooklyn” & “Malibu” (like our hometowns). Welcome to our TikTok! #Barbie #BestFriend
TikTok is, today, much more than that social network to create and share short videos; now, it is one of the most popular platforms used by content creators and brands, and its popularity is even expected to continue to grow, at least until 2025.