It is common that when writing, as we know the subject very well, we take some crucial information for granted, we avoid an essential explanation, we even omit to clarify something important to correctly communicate an idea and the text remains vague.
Vague texts, imprecise ideas, confuse. You don’t pay for an ad to confuse potential customers.
Precise writing allows you to communicate exactly what you want. Achieving it may seem complicated or perhaps difficult, however, when you have a clear objective, the what communicate, the What communicating it becomes easier. It’s just structuring the text, choosing the right words and “injecting” creativity into it: how do I say it so that it sounds different, attractive? What head do I write so that it attracts attention and reads the text?
You can start by being very clear, avoid the it’s like red, because it is red or it is not. Today, use all the time the What It has become a fashion that keeps people away from clarity: yes, as I saw him restless. How did you see it?, so you didn’t see it, it was like, however, actually you did see it. Or as?
Write, this looks great, means that the down paints strongly, correctly or perhaps it refers to the fact that it seems that the matter is on the right track, that it will turn out well. Write that your product has multiple uses and not specifying them is vague. It has multiple uses that’s why many people like it, it is even worse.
The use of certain vague words supposes an additional effort that the reader must make, you are asking him to buy from you and on top of that he must intuit why it is convenient for him to do so.
saying my friend is very richwe understand that she has wealth, money, what is not clear is how rich she is, how many millions and properties she has, in the case of talking about money, of course.
In our colloquial language we tend to be vague, for example: yes, of course, let’s see when we meet. First of all, if someone answers you like this, they have no intention of seeing you or at least not seeing you soon, because if not, they would tell you precisely: see you on Saturday at two in the afternoon at my house. Joaquín? Yes, I saw him recently. I mean, who knows when he saw it.
If your text communicates your idea without detours or words to spare, the strategy of your product or service will be successful. The use of copywritingof persuasive copywriting, which is used in advertising agencies around the world to write ads, avoids vagueness, gets to the point clearly and creatively.
Instead of telling you that we will read each other another time, I tell you: until next Wednesday.
Thanks.