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With over a billion monthly active users, TikTok is the most popular platform on the market.
About 50 percent of the users connected to TikTok belong to the so-called Generation Z.
In Mexico, the luxury market recorded a value of 86 billion dollars.
Through TikTok, Carlo Bello, also known on social networks as Soy Mirrey, showed what the Dubai Mall is like, the so-called largest shopping center in the world, and where, as he mentions, “the most expensive things” are sold.
For a few years, with the boom generated by Instagram and, above all, with the arrival of TikTok, social networks have undergone a kind of major transformation and users, in turn, have changed the way they interact with each other.
Day by day, With over a billion monthly active users, TikTok is the most popular platform on the market. and, to tell the truth, a fervent desire of the brands, since it brings together the largest number of young Internet users.
According to data from globalwebindexheThe Chinese social network has a share of almost 50 percent of Generation Z netizensthat is, between 16 and 24 years of age, this consumer niche being the most desired by brands.
Now, these data, without a doubt, are only one edge of what the pandemic left behind: a much more digitized world and, today, more accustomed to virtual shopping experiences.
In this context, another of the growths that arose as a result of the health emergency was that of eCommerce, a trend that, according to data from the Mexican Association of Online Sales (AMVO), in 2021, online sales were above 401.3 billion pesos, with a growth of 27 percent compared to 2020.
I am Mirrey shows what the Dubai Mall is like
Today, with a much more relaxed 2022 compared to the restrictions that were carried out in 2020, the return to stores in person brings back a much more personal shopping experience, a trend that, day by day, is it becomes much more sophisticated with the mix of technology.
This, in some way, can be shown in one of the most recent videos published by Soy Mirrey, who reveals a little about what the so-called “largest shopping center in the world” is like and, above all, the prices it handles.
In 2008, the Dubai Mall was created, a place visited by Carlo Bello to show “the most expensive of Dubai”, where brands such as Prada, Tom Ford, Gucci, Jacob & Co, Nike, Louis Vuitton, Balenciaga, among others, live. which handle prices of 240 thousand pesos, 200 thousand pesos, watches of up to 40 million pesos and others.
@soymirrey If you share this video you will be able to buy all this in an end. #dubai #soymirrey #fine #lv #balenciaga #jacobandco #gucci #Hermes
Undoubtedly, despite how high each of these items may be, the fact that the market for luxury brands has grown significantly stands out.
In Mexico, according to information from Euromonitor, the value of the luxury market recorded a value of 86 billion dollars. In addition, according to what is revealed by the study carried out by Luxury, Premium & Fashion Marketing, MBLM Mexico, The luxury brands that generate the most emotions among Mexicans are Dior, Chanel, Tiffany, Rolex, Girogio Armani, Salvatore Ferragamo, Louis Vuitton, Cartier, Gucci and Prada.
Nowadays, thanks to the window offered by social networks, this type of content is usually very recurrent and, in turn, generates great interaction between users.