The company said in a statement that Carranza will assume overall responsibility for operations, marketing, sales, service and customer satisfaction.
You will also be responsible for developing and executing a strategy to increase profits as well as market share. In his new role, Carranza will focus on providing the best customer experience in partnership with distributors.
“Hyundai continues to position itself strategically in the Mexican market, given the focus we put on satisfying our customers, offering them innovative, safe products with differentiated quality,” Carranza said in the statement. “This appointment motivates me to continue positioning Hyundai in the country”, he concluded.