- Threads is presented as an opportunity for specialists and students in digital marketing.
- With a large user base thanks to its connection to Instagram, Threads appeals to users looking for new options beyond traditional social networks.
- How to take advantage of the disembarkation in Threads of disgruntled tweeters and curious instagramers.
In the world of digital marketing, being aware of the latest trends and new platforms is essential to optimize brand promotion strategies.
In this sense, Threads, the new social network launched by Meta Platforms (the “Twitter of Instagram”), presents itself as an excellent opportunity for students and marketers looking to innovate and connect with an increasingly diverse audience.
Similar to Twitter in its short and concise message format, in the first hours of its launch this Thursday, July 6, Threads is capturing the attention of users who seek to explore new options beyond traditional social networks.
Leveraging Meta’s previous experience and success in implementing successful features from other platforms, this new social network has the potential to become a powerful tool.
Threads: how to download and use it in Mexico
One of the highlights of Threads is its direct connection to Instagram, the popular photo and video sharing social network, also owned by Meta.
This connection provides Threads with a large and diverse user base, which differentiates it from other attempts to replicate the success of Twitter, such as Mastodon or Truth Social, which have failed to reach a respectable critical mass.
Furthermore, at a time when many users are expressing their discontent with the changes introduced by Elon Musk on Twitter, Threads is presented as a fresh and attractive alternative.
This opens the door to a migration of users in search of an experience similar to the one they knew, but with new features and interaction possibilities.
Threads is now available for iOS and Android and can be download in Mexico from this site.
You can now use Threads for marketing
But how can brands leverage Threads in their marketing campaigns? Of course, the key is in understand and adapt to the characteristics of this platform and understand what they are looking for there, that they do not get on Twitter.
To gain followers and increase engagement, brands can obviously take advantage of the benefits of Twitter: the brevity of messages to clearly and concisely communicate the values and benefits of their products or services.
The best for now it is to use the fact of the “arrival” of disgruntled tweeters and curious instagramers to prop up the messages.
The form of direct interaction with users is the same as the rest of the networks: through messages, hearts, comments and reposts, it offers an opportunity to build solid relationships with the audience.
As on other platforms, brands can encourage fan engagement by creating relevant content, exclusive promotions, and the ability to respond to questions and inquiries quickly and directly.
But with an advantage: There are still few users, which gives it a “closeness” that other networks no longer offer.
Another strategic approach would be take advantage of the integration with Instagram to amplify the impact of the campaigns.
Brands can use Threads as an extension of their Instagram strategy, sharing complementary content and promoting interaction between both platforms.
This makes it possible to reach a wider audience, maximizing the reach of marketing campaigns.
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