What is Spotify Wrapped?
This is a campaign launched by the company since 2016, through which users can learn about their behavior on the platform during the year.
How does it work?
The current format is similar to Instagram stories. Each user has their own presentation in which they are guided by sections such as favorite song, top most listened to artists, most listened to podcast, favorite genres, etc.
When finished, Spotify generates a playlist with the most played songs during the year; users can add it to the rest of the playlist to listen to it as many times as they want.