“Making a comparison exercise of how much families bought with 100 pesos two years ago, (now) they are buying fewer units of FMCG products (mass consumer products), now they are only taking 80% of what they purchased and it is mainly seen in food and dairy products”, explained Lupita Quevedo, Senior Manager of the Worldpanel Division of Kantar Mexico.
Tips to save money at Christmas
Given this scenario, the Mexican Stock Exchange (BMV), BBVA and Santander share some tips for you to celebrate this season and have some savings to face the start of the year, with everything and the January slope.
The first thing is prepare a budget and set an amount for dinner, gifts and, if it is the case, transport.
It is expected that this Christmas, the spending of Mexicans on gifts, dinners and decorations will increase up to 90%, with Mexico being one of the countries where it is spent the most on these dates, and that it is around between 4,000 and 6,000 pesos, according to a study of the buyer of prices and financial services Hello Safe that took over the BMV.
Make a gift list to help you avoid impulse purchases to meet the amount allocated for that purpose.
“64% of families allocate part of their Christmas bonus to clothing and footwear; 43% set aside a percentage for the purchase of toys; 18% spend an amount on perfumes; 16% choose to buy a cell phone, and 15% allow themselves to be seduced by the purchase of household appliances”, according to information from Condusef, citing a Kantar survey.
In this case, a Christmas card, with a handwritten message, can be an alternative to tell people how special they are to you.