ChatGPT, which defines itself as a language model trained by OpenAI, works, is programmed, and learns in much the same way. It bases its response procedure on GPT (Generative Pre-trained Transformer) architecture, capable of generating a text similar to that created by a human thanks to the large amount of data it finds on the Internet. This new technology, launched in November 2022, has impressed with its accuracy in generating documents, facilitating the research and creation process. The use of the tool has been in debate from educational levels, where the way in which students use it for their tasks is questioned, to companies evaluating how it should be implemented to improve processes.
We wonder how AI, like ChatGPT, can help in a communication strategy. The answer to this question lies in the tools that AI has recently provided. We can use Dall-e if we want to generate images, Desings AI to create logos, videos, banners and mockups or Lovo to generate voice through text. The above is beginning to be used in advertising and podcasts. Although ChatGPT is just one of them, it is proof of how AI can provide efficient and effective solutions for a variety of tasks in communication.
ChatGPT enhances the marketing and communication areas of companies in the collection and analysis of data for a campaign, since it quickly analyzes large amounts of data and extracts valuable information that can be applied to strategies. For example, it identifies trends, preferences, behaviors, gives creative ideas for specific campaigns, etc. All this saves time, resources and improves results; but at the end of the process, interpretation, review, the level of strategy and human reasoning is key and essential to obtain successful results.
Another area where AI is being used is in content creation. AI-powered tools can generate blog posts, social media, scripts, and even videos. These tools use Natural Language Processing (NLP) algorithms to analyze data and create content that is relevant and engaging. While AI-generated footage is not a replacement for human creativity, it saves time and helps produce more content at scale.
One piece of information that caught my attention was published by the consulting firm Gartner, which predicts that by 2025, 30% of outbound marketing messages from large organizations will be generated by AI, compared to less than 2% in 2022. For On the other hand, he predicts that by 2030 the first blockbuster generated 90% by AI will be released, which will be capable of converting text into high-quality video.
Like any new technology, we must consider the responsibility we have when using it. Let’s remember that ChatGPT still does not know how to differentiate between real information and fake news, so we must continually review the answers it gives to our questions. Also, we must be careful about the type of information we share with you. In addition, since it does not tell us exactly what are the sources of the information it provides, we can fall into copyright issues.