The giveaways They are contests where a gift will be raffled off in exchange for a goal. They meet three main objectives: make different brands or accounts known at the same time, grow the community quickly through anchor accounts and obtain a winner that motivates others to continue participating with your brand and the others involved. Sounds like a good triple win?
Avoid these 5 mistakes and achieves a giveaway super successful at the most generous time of the year.
1. Do it alone
The idea of a giveaway It is looking for collaborators that add value to the activity, it can be a brand that provides a gift of high monetary value or a brand with a large established community, the latter can serve as an anchor account. If you use an influencer with a good established community as an anchor account, the benefit for everyone will be spectacular.
2. Joining with brands that do not make sense with yours or yours target
Although it is important that you look to join other brands or accounts, you must be sure that they all have not only the same objective but the same target market, this means that their communities on social networks are similar in terms of gender, age and style of communication. life. For example, if your brand is focused on customers with high purchasing power and over 30 years of age, you need to look for a brand that speaks to the same group of people and does so with similar messages to you.
3. Do not link it to a previous activity
Find that you giveaway is linked to an activity that has already collected an audience previously. How about a Facebook Live where you have captured an organic audience of thousands of viewers? It’s a good idea to start like this and drag this viewer base into the activity you’re looking to generate the most engagement with. This way you make sure they get involved in both activities.
4. Giving an incomplete award
And by this I do not mean that you give only part of the prize that you promised (although that is quite bad too). It is important that, if you give a product as a prize, you accompany it with an experience and vice versa, if the prize you offer is an experience, you provide certain products that complement it. For example: if the prize is a couple of flights to Cancun, the winner will most likely appreciate a discount at a hotel or the entire stay on your own. Another example would be that, if you are going to give a couple of tickets to the cinema, you accompany it with a card that allows them to buy things in the candy store; remember that the more you solve the life of the winner, the greater the appreciation of your brand and the incentive to others to participate in the future.
5. Make a very complicated dynamic
Wouldn’t you love to win thousands of things, but without having to participate? No matter how simple the dynamics are and how good the prize is, we all lose interaction the more complicated the activity to do to win.
Do giveaways Without a doubt, your audience can grow quickly and increase interaction with your brand, but be careful, if you do it the wrong way it can cost you a lot. unfollows and even lack of credibility of your brand. Do not forget to establish the rules very clear from the beginning and present a promotion notice to Profeco.