If you are not yet taking advantage of the tools of TikTok sales For your business, you should know that this entertainment platform has become a quite relevant phenomenon thanks to the viralization of fun, authentic and attractive content. TikTok is an indispensable tool for companies and can help them grow if they start using it now.
What happens is that millions of users of the Chinese social network discover new SMEs and buy their products and services. The hashtag #TikTokMeHizocomprarlo alone had more than 2 billion views worldwide and 440 million in 2023.
@compremosesto More things that Tiktok made me buy 🙊✨🤙🏻 #amazonfinds #amazon #amazonfashion #amazonprime #amazondeals #amazonshopping #tiktokmademebuyit ♬ She Share Story (for Vlog) – 山口夕依
We all have stories to tell and doing so is an art. The goal is to build a impact message around your brand, company, product or service. Your message must be very well structured. May each phrase be powerful. This way you can generate a genuine connection with the audience and provoke the purchase. You don't need to have a big budget.
“TikTok offers companies innovative technological tools that help them become creative storytellers and connect in new, authentic, surprising and meaningful ways with their audiences,” explains Diana RodrĂguez, manager of Strategic Marketing Alliances for TikTok in Latin America.
TikTok is part of your marketing strategy
Marketing is one of the most important actions for the success of your company. Making your brand known and positioning it is a goal that every entrepreneur should have in mind every day.. What good is it to have a quality product or service if people don't know it exists?
TikTok for Business is the tool that will help you create a campaign marketing. On the one hand, you can create content from organic sources. You just upload TikToks and that's it. On the other hand, if you use TikTok for Business, you pay and launch ads with the great advantage of being able to have the profile of the people to whom your content reaches.
“Data is becoming the new raw material of business,” says Craig Mundie, Microsoft advisor. That's how it is. On TikTok, the figure is overwhelming: 65% of users say that the ads on this platform are funnier than other similar ads on social networks.
“TikTok is a strategic platform for Discovery, Consideration, Conversation and Retention. Between the end of 2021 and the end of 2022 there was a 221% growth in the number of advertisers in Latin America,” says Diana RodrĂguez.
5 valuable sales tips on TikTok
Your business can grow right now with TikTok, above all things, what you need is authenticity. This is the key to success to give greater credibility to content and campaigns. Entertainment has become a purchase trigger and provides the opportunity to build brand, trust and relevance. Which will boost your sales. These are 5 valuable tips for entrepreneurs.
1) Tell your story authentically
TikTok users value authentic and engaging content. Create TikToks that showcase your business's unique personality and purpose. Connect with your target audience on a more personal level. This will help you humanize your brand and connect genuinely.
2) Test the “Promote” option and ads from TikTok Ads Manager
If you use the new “Promote” function you can boost content instantly. We also encourage you to experiment with different ad formats (in-feed and spark ads) to find the one that works best for your business.
3) Take advantage of user-generated content
Encourage your community or your own clients on TikTok to create content related to your SME and share it on the platform. User-generated content helps increase brand awareness and credibility.
4) Adopt trends
You need to stay up to date with the most popular trends on TikTok and find creative ways to participate. By staying relevant and interacting with the TikTok community, it can bring more attention to your SME. We invite you to access the Creative Center to learn more.
5) Collaborate with creators
Partner with influencers or creators related to what your brand offers. This is key to reaching a broader audience and building trust with potential customers. Look for opinion leaders who align with the values ​​and target audience of your SME.
To continue growing your business we recommend TikTok for SMEs, an advertising platform with which you can create content in a creative and original way with innovative tools. It also takes advantage of TikTok's alliance with Shopify to create even more effective campaigns and increase your sales.
Also, don't lose sight of the campaign Businesses you can't even imagine and participate in the MasterTok which are virtual sessions with TikTok experts. Don't stop watching How to TikTok, a free guide of 21 short videos with the step by step to advertise yourself. Anyway, this is how you can boost the growth and presence of your brand on the platform.