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How to flirt with a hetero? is the name of a peculiar course that has gone viral on Twitter and has sparked hundreds of comments because of how unusual it is. This example gives a sample of how viral marketing works today.
As a first point it is necessary to detail what is the marketing viral, because according to Grupo Esneca it is a communication strategy that generates content to obtain popularity on the Internet. “It arises from the ability of campaigns and certain content to spread and achieve a great impact and number of views in a short time time without spending a lot of money. Usually, in order to go viral, humor, provocation and the complicity of the audience are used.
While the IEBS points out that the term marketing viral or «viral marketing» is used because a viral campaign behaves just like a virus. The same metrics that are used to measure the virality of a disease are used as an analogy for this strategy; the epidemiological ones measure it with «Factor K».
A good strategy can maximize the positioning and recognition of brandsLikewise, it is characterized by being economical, since even consumers are the ones in charge of its dissemination, achieving a great reach in a short time and increasing interaction on social networks, increasing its metrics.
so that the marketing viral is implemented, it is necessary to create attractive content for the targetplan in which medium it can be disseminated and if it is possible to share it at the best moment, however, viralization can accidentally arrive at any time.
On Twitter, the image of the poster of a supposed course that is offered so that other people can know was shared techniques to conquer a heterosexual.
Although the advertising does not indicate who the author of the course is, the truth is that it has caused a stir on social networks due to how strange it is and especially the topics that will be addressed, among which are:
- know where to look
- identify the signs
- How to approach
- Your behavior
- What you should not do
The event is scheduled for July 1, from 12 to 2 p.m., with a cost of 300 pesos and that interested persons must cover 50 percent of the total to save their place, they will receive the location of this event once they are registered.
Among the most prominent comments, one can observe: “One way to drive your hetero crazy is to wear tight and revealing clothes”, “And are there people who pay to go to these ‘conferences’? and “Course: how to extort money from the trans community without it being a gender crime.”
Limited quotas! Take advantage of the opportunity and get out of that “sad loneliness” pic.twitter.com/S19KceLb9q
— Folic Acid Fugitives (@EsdeProfugos) June 27, 2023
However, this is not the only course that has gone viral on social networks, in 2022 a school became known thanks to the fact that a technical career to be an influencer was included in its academic offer. The Greenfield High School in Puebla it was made known through advertisements that were placed at different points, where it was reported that it would last for one year and would be 100 percent online.
High school with influencer technical career 😮😮😮😮😨😨😨😱😱😱 pic.twitter.com/zAS4H5pc66
— Sergio (@Cheee_1010) August 29, 2022
Another of them was a summer course offered by a poultry shop, whose invitation was what most attracted the intention, as it said “If you don’t want your child to be idle this holiday send it with us! Here he will learn the noble trade of poultry”.
And his agenda consisted of:
- Basic cut.
- skinned.
- Marinated.
- Filleted for return and return (haunches and breast).
- American cut.
- Semi-prepared Milanese.
- Boneless breast and legs.
- Butterfly breast and barbecue.