the american group brown 5 was presented last Wednesday, March 30, at Foro Sol and its success generated a huge advertising strategy for Farmacias Similares, since a fan made Dr. Simi “dance” on stage.
During the most recent concerts of international artists, fans of the brand have not missed the opportunity to throw the Dr. Simi stuffed animal to their favorite band, as a sign of affection and Mexican hospitality.
In this case, in a video shared with the pharmaceutical company, you can see how the Simi doll falls at the feet of vocalist Adam Levine, who automatically picks it up and raises it towards the public.
According to some young people consulted by Farmacias Similares, what moves them to join this trend that, little by little, is gaining popularity on social networks, is to praise Mexican brands and their popular culture. This, since, in addition to being a medium-sized cuddly toy, pachón, represents a symbol of pleasure in life.
When consulted in this regard, Farmacias Similares affirms that, in effect, “Dr. Simi has gained and has his own personality; among many other things, he exudes joy, a will to live, solidarity, empathy and a great passion for dance”. Additionally, they share that these stuffed animals are #MadeWithLove by young people with some type of disability belonging to the company CINIA from Puebla. They affirm that with the sale of these stuffed animals of Dr. Simi the company does not win, since all the money goes entirely to this company that employs people with disabilities and, in this way, adds them to productive life.
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