There is a fine line that separates spontaneity from organization. and although we all like to be spontaneous, being prepared gives more peace of mind. This is so in our personal life and also in social networks. Also, one thing is not at odds with the other. You can record spontaneous videos and then publish them in an organized way, when they will have more views. For example, you can schedule your TikTok videos so that they come out whenever you want, although at that moment you are doing other things.
And it is that although publishing videos on TikTok is a simple task, as your channel grows, it gives you make more elaborate videos. And that comes at a price in time and effort. You will not want that video to hardly have views because you posted it at a bad time. Hence, you have to consider, sooner rather than later, scheduling your TikTok posts according to your potential audience. so you will win visits and followers.
In this sense, TikTok makes it easy for us to schedule publications. A practical way to publish your videos without having to be there to do it manually. You upload the videos, assign them a specific date and you can dedicate yourself to recording more videos or enjoying your free time. When the indicated day and time arrives, the video will appear published on TikTok and your followers and/or non-followers will be able to enjoy it as much as you do.
Schedule videos with company account
Now that we know the advantages of programming our TikTok posts at a specific time on a specific day, let’s see how to do it. The bad news is that you can’t officially schedule posts on TikTok. At least on normal TikTok accounts. To activate this function you must change your personal account to a business account or creator, as the company describes in its Web page. But, should you do it?
Company accounts, says TikTok, “are public profiles that allow to brands and companies use our marketing tools to create a cohesive business strategy on TikTok.” If you are an individual who simply wants to post TikTok videos, it is not the best option to change your account type.
If you want to change your personal TikTok account to a company or creator account, just go to your Profile within the official app. Once there, click on the dropdown in the upper right corner, then click on Settings and privacy > Manage account and finally in Switch to business account. You will have to click on Following to configure the category of your company, among other things.
Once you have registered your TikTok company account, to schedule the videos you will have to go to the web version, available from any browser. On your PC or Mac or on your own smartphone. You can access directly from this linkand log in, to upload your videos. Once the link is opened, you will see the page to upload videos to TikTok. But with one more option, the one that says schedule video. When you activate that option, you will see a date and time indicator. That easy. Instead of publishing the video directly, it will be saved on the TikTok servers and will not be shown to the public until the scheduled date.
Schedule TikTok videos with another app
As long as TikTok does not allow scheduling posts with a personal account, we will have to turn to third-party applications. Two of the most popular are crowd fire Y hoot-suitealthough there are many more. Both work from the browser and also have an official application for iPhone and Android. And although to unlock all its functions we have to pay, for what we want, we just need the free account. Yes indeed, crowd fire is limited to 10 simultaneous schedules per account, and. hoot-suite to 5. Otherwise, both are compatible with various social networks, including TikTok.
We will try our luck at scheduling TikTok posts with crowd firethough with hoot-suite and other platforms, the process is similar. To use this platform you will have to register. You can use an email address or your Facebook and/or Twitter account. Once registered, you can start working with this platform. The first thing it will ask you to do is link to one of your Facebook, Twitter, Pinterest or LinkedIn accounts. It does not mention TikTok but it is. Yes, later. So unfortunately, you’ll have to set up one of those accounts first.
You will then have access to the tool itself. We’ll go to accounts and there you will see all the supported social networks and platforms. Between them, TikTok. Click on it and then on the button Connect your account. Once you give it permission, through another window, you will already have TikTok configured with your Crowdfire account. now we will go to Scheduling to schedule TikTok posts. You can choose one or several accounts at a time. We will choose TikTok. To upload the video you will have to click on the camera icon. Then add a description and, finally, click on the dropdown to the left of the button Post at Best Time.
crowd fire he posts when he thinks the best time is, on his own. But if you prefer to control the date yourself, choose the option Post at Custom Time. A calendar will appear for you to mark a day of the month and/or the specific time.