Here I share five steps that you must take into account to start creating valuable content.
1. Establish one or more topics that you want to create content about
If you are going to start making content in 2023, you must understand that the creator economy industry has developed rapidly and this has meant that content creators must diversify by creating content for a specific niche, so that it can create value, and thus be able to attract the attention of the audiences and be able to convert them into a community.
Once you choose the topic, it is important that you define if what you want is to inform, entertain or inspire, so that in this way you can define the type of formats that you can start developing. For example,
– if you go to report: newsletters, headlines, press releases, informative notes;
– to educate: carousels, tutorials, infographics, podcast, PDF guides, ebooksarticles;
– to entertain: trending or viral videos, branded videosgames, contests, maybe Y
– to inspire: famous phrases, profiles, interviews, forums, etc.
Choosing very well the themes and formats you are ready for the next step.
2. Check the consumption trends of your community
In social networks, the consumer prevails, therefore, you must review what your community is consuming so that in this way you can select which of these formats are aligned with those that you like or have defined, so it will be easier for you to define the ones you are going to implement.
In addition to this, it is necessary that you understand the needs and lifestyle of your community very well, as well as age, gender and location. With this information you will be able to create the content in an assertive way and it will allow you to give a differentiating value to everything that already exists.
3. Create a calendar in which the special times are, so that the valuable content is aligned with the needs of your community
It is no secret to anyone that in special times, searches for certain content increase by more than 25% in Latin America, therefore, anticipating valuable content for this time will allow us to have a better reach and growth, since it will make us the response to many needs that are generated in these special times.
In addition to being able to anticipate the content according to the season, it is also important to organize ourselves with the calendar so that we can establish what days of the month we record and when that content will be published. This is a way to be more proactive and be able to create more creative formats.
