Index hide1 Nickelodeon dipped 19 percent year over year in ratings for viewers two years and older. Last October his grades fell 13 percent.2 The context, of course, is the rise of streaming platforms and video sharing platforms, whose audience isn’t included in these charts because it’s measured differently.3 In the case of Nickelodeon, an image crisis from the controversy of one of its directors could once again lower its numbers.
Nickelodeon dipped 19 percent year over year in ratings for viewers two years and older. Last October his grades fell 13 percent.
The context, of course, is the rise of streaming platforms and video sharing platforms, whose audience isn’t included in these charts because it’s measured differently.
In the case of Nickelodeon, an image crisis from the controversy of one of its directors could once again lower its numbers.
The new book of Jennette mccurdy; “I’m Glad My Mom Died” details their tumultuous relationship and the abuse of their mother Debra, who died in 2013. However, it also chronicles the experiences that took place on the sets of iCarly and Nickelodeon’s Sam & Cat.
McCurdy starred in both shows between 2007 and 2014, both created, written and produced by Dan Schneider, pBut the content of such experiences could irreparably damage the image of Nickelodeon .
After 16 years of dominating children’s television, the network finds itself in the midst of a mysterious of audience ratings serious enough to raise concerns about its parent company’s actions and prompt an investigation with Nielsen.
In just released November ratings, Nickelodeon was down 19 percent year-over-year in ratings for viewers ages 2 and older. In October of last year his grades fell 13 percent.
“We’ve been doing this for 30 years, and we’ve been #1 for 16, for 17 years, with kids ages 2-11. This is a short term problem. The bottom line is what has happened with the show, this is what we’re working with now,” Nickelodeon spokesman Dan Martinsen said. he told TheWrap.
The context, of course, is the rise of streaming platforms and video-sharing platforms, whose audience is not included in these charts because it is measured very differently. For years, children’s cable stations have brought viewers to these servicesmainly Netflix and Youtube.
For the first time this year, all the networks mentioned above have streamers siblings within the same parent company. the channels of Nick are associated with Paramount+, the Disney Channels with Disney+ and Cartoon Network and Adult Swim with HBO Max.
More than ever, parent companies are actively encouraging audiences to embrace streaming by making prestige titles exclusive to those platforms.
However, in the case of Nickelodeon, an image crisis from the controversy of one of its directors could once again lower its numbers.
How does Jennette McCurdy’s book affect Nickelodeon?
McCurdy He was in icarly for five years and won four Kids’ Choice Awards for the paper; she later reprized the character in a spin-off show with Ariana Grande for one season in 2013.
Both programs were produced by dan schneiderwho was described by New York Times as “reign” on children’s television before her “abrupt” departure in 2018. Grande co-starred in the sitcom victorious before joining the spin off with McCurdy, that it was also produced by Schneider.
For years, Schneider has been raised with suspicion regarding his behavior on set and his interactions with the child stars they worked with. An investigation of New York Times he found “accusations that he could be verbally abusive at times”, that he apparently asked for “shoulder and neck massages” and that he had “a habit of texting child actors outside of working hours”.
Jennette McCurdy’s new memoir, “I’m Glad My Mom Died”, which were published on August 9, have caused the accusations to resurface, especially after an excerpt from his book was published in Vanity Fair which referenced an inappropriate dinner with someone called “The Creator.” the people in Twitter has assumed it’s Schneider, especially since the story includes a moment where he rubs McCurdy’s shoulders.
History also claims that “The Creator” he encouraged Jennette McCurdy, then 18, to drink alcohol with him.
Later in the excerpt, McCurdy describes being “unable to hide his joy” when he learns that the show is being canceled after one season. Later, one of his agents allegedly tells him that Nickelodeon wants to offer you a “thank you gift” of $300,000.
“This is not free money. This looks like hush money to me,” she claims he said in response.
After rejecting it, reflect: “What the hell? Is Nickelodeon offering me $300,000 not to speak publicly about my experience on the show? My personal experience of Creator abuse?”
However, this book adds to the many efforts of various actors to show what happens behind the scenes in different programs. For example, patrick dempsey He is remembered for his role as handsome neurosurgeon Derek Shepherd in Grey’s Anatomy. The actor, who left the series abruptly in 2015 after 11 seasons, causing a great commotion among fans, has now been accused of “terrorize” to his companions on the set of the fiction created by Shonda Rhimes.
Behind the scenes of that production was, for many, stressful Y traumaticdue to Dempsey’s behavior. In the book “How to Save a Life: The Inside Story of Grey’s Anatomy”, journalist Lynette Rice has revealed that the royal motive of the departure of one of the most popular characters had to do with the attitude of the actor with part of the cast.
In the last two years, there has been a big change in the way consumers and users interact with companies, with a significantly greater emphasis on fair treatment, inclusion and respect. So a book like this could open a dialogue of other yet unknown abuses and generate a brand crisis for Nickelodeon.
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