“We found cases of brands that are led by one person and that have had a good reception, just for having a successful campaign; or where little by little they have sought to carry advertisements or retain a user with some inspiring story and go from having a like to a customer, ”says Grinenberg.
According to the network executive, 90% of users follow a brand on Instagram. This becomes an opportunity to turn the small business profile into a showcase.
Coolpebbles, a venture promoted by José Ferrer and the industrial designer Mariana Viñas, started at the end of 2017. It is a store focused on household products, in which they have managed to leverage campaigns with very successful micro-influencers.
“The blog for entrepreneurs is my guide and after several exercises, where I sent a mug with influencers, I began to have and gain more attention. Now other influencers are even looking for me to generate content with my brand, because they like it,” says Viñas, who admits that part of her training as a designer has helped her to have a more aesthetic feed, but also to generate income through the network. Social.
In order for many of the small and medium-sized businesses to gain knowledge about the app’s new tools, Grinenberg points out that they do theoretical and practical courses and workshops.
“For example, we are doing courses on Spark AR Studio, in which we talk about augmented reality technologies that can be implemented in their physical stores or in their products and thus gain a presence among their customers.”
Other ventures that have taken advantage of the use of social network trends are Chanaka, a jam and sauce company; or Quetzal, a Mexican design enterprise dedicated to the production of handcrafted bags, wallets and accessories.