How does the Walmart OMV work?
The company began its operation in 2020 and, like the so-called Virtual Mobile Operators, Bait decided to use the Altán Redes infrastructure to market telephone services to end users nationwide.
The loyalty strategy is simple: users who sign up for a Bait line with each purchase receive free megabytes, and they also have the possibility of signing up for packages with unlimited data at a low cost.
The company has even led Walmart to increase its charging points, since the 453 points it had in its store network were already insufficient, for this reason, in December last year it opened four experience centers in its Toreo branches, Tlalpan and Cuautitlan; in addition to the Bodega Aurrera branch in Querétaro, with which it is committed to attracting and consolidating consumers of both mobile lines and electronic devices.
To purchase a Walmart phone SIM card, consumers need to go to the company’s points of sale, Bodega Aurrera, Walmart Express, Superama, Sam’s Club and even the Mexico City subway kiosks. It is compatible with any phone, as long as the device is unlocked.
In each purchase made by consumers in some of its branches, the company gives away MB where users only have to scan their purchase receipt.
Bait phone packages
The company manages different telephone plans:
1. The recharge of 50 pesos includes 10,000 MB, social networks and lasts for seven days.
2. The 90 pesos the company delivers 5GB, social networks and lasts about a month but this modality is subject to certain promotions.
3. For 100 pesos users get 20,000 MB, social networks and it lasts 15 days
4. The 200-peso recharge for Walmart’s OMV provides unlimited internet and social networks for a month.
5. For a recharge of 300 pesos, Bait offers unlimited internet and social networks for 30 days.