- Héctor Salinas is the founder of Sistemas Integrales, which has been recognized as the best health agency in Mexico on several occasions.
- It offers from content creation, audiovisual design and event organization to the implementation of an idea.
- She is also a columnist for Saludiario, where she shares tips to stand out in the field of health.
On numerous occasions we have mentioned that the field of health is one of the most competitive. Especially since the Covid-19 pandemic, the attention received by this sector has increased due to its relevance. For this reason, if a doctor or a pharmaceutical company wants to stand out, it is necessary to go to experts. One of the most prominent in our country is Héctor Salinas, who has built a successful path in health marketing.
How to stand out in the pharma world
It all started in the distant now 2007 when he founded Integral Systems. The main characteristic of the company is that from the beginning it specialized in the area of health. Since then, it has remained that way until it has positioned itself as one of the leaders in our country.
As an example of the above, on several occasions it has been recognized as the health agency of the year by Merca 2.0 magazine. Besides, Hector is media columnist as Saludiario where he shares some tips to stand out in the area of health.
The company slogan says it all: Born To Do The Impossible Possible. With this in mind, the agency stands out because it offers each of its clients the same personalized treatment to achieve their goals. It doesn’t matter if it’s a doctor or a transnational company because when it comes to working there are no differences.
In this regard, Héctor Salinas acknowledges that from the beginning he identified that there was an area of opportunity within the marketing health. Especially because many times companies have very good ideas but do not know how to make them known. While at other times health professionals do not know how to use digital media to attract patients.
“Creativity is the key to everything. Direct and forceful messages are needed to transcend and that is what we focus on with each of the clients who come to us”.
In this sense, a notorious difference that Integral Systems has seen during its existence has been the evolution marked by technology. 15 years ago, social networks were just an incipient means of communication. Instead now they are a fundamental tool to be able to reach millions of people instantly.
Services offered to doctors and pharmacists
The services offered by the agency are quite extensive and depend on what the client requires. They range from content creation, audiovisual design and event organization to the implementation of an idea. To achieve this, aspects such as the omnichannel and the BTL to obtain the expected results.
“The evolution of the digital ecosystem has allowed social networks to undergo a transformation that continues to this day. One of its greatest features is that it allows immediate results and quantification of reactions. While specifically they are also useful for continuing medical education.
However, during all these years Integral Systems has faced multiple challenges. Although the largest occurred in 2020 and obviously it was the Covid-19 pandemic. From then on, a virtual work modality had to be acquired for the protection of all collaborators. Holding meetings remotely has been a constant to continue their work safely.
Similarly, Héctor Salinas comments that since the health emergency there has been an increase in interest in the marketing health. Now more and more doctors are interested in the virtual world but many do not know how to start. The same happens with companies that want to stand out in this competitive sector.
It is precisely for the above that Integral Systems works. Throughout these 15 years he has worked with large companies such as Boehringer Ingelheim, Liomont, L’Oréal, Merck, Pierre Fabre, Roche, Somar and Abbott. Although the target is made up of health professionals who aspire to be leaders in their field.
For more information visit their official media:
https://integralsystems.mx
https://www.facebook.com/sistemasintegrales.pharma
https://www.instagram.com/sistemas.integrales