Hailey Bieber began sharing her makeup and skincare routine as a marketing strategy to promote her products.
Rhode, Hailey Bieber’s brand has a community of 675 thousand followers on Instagram.
Kylie’s brand recognition Cosmetics it is 61 percent in the United States.
Rhodethe skin care brand of hailey bieber has generated debate due to its packing minimalistbecause while some consumers love it, others do not like it at all.
Celebrity Brands on Instagram
Nowadays, the most recognized celebrities have chosen to present their own make-up brand, such is the case of kylie Jenner owner of the cosmetics company kylie Cosmetics, selena gomez with rare Beauty or in this case hailey bieber with Rhode. These celebrities are among the most followed on Instagram, so they have evidently taken advantage of their reach in the best way to create their beauty brand, which makes sense since most followers of these figures seek to be like them, even use the products they use.
In recent days, these celebrities have given a lot to talk about, because on social networks, Internet users have generated controversy among hailey bieber and selena gomezwhich has even caused a reflection on their Instagram accounts, since recently, Selena Gomez was crowned as the queen of instagrambeing the most followed woman on this social network, as she quickly reached 391 million followers, leaving behind kylie Jenner who led this position, however, now has 379 million followers. hailey bieber he lags further behind since his community is 49.8 million and this obviously has an impact as well as a reflection on the Instagram accounts of his beauty marks.
In this case, kylie Cosmetics is the most followed account on Instagram, later found rare Beauty of Selena Gomez and in third place Rhode of hailey with a community of 675 thousand.
instagram It is the perfect tool to publicize your brand, since this platform allows you to provide a visual variety with your products. instagram is the most popular social media platform used by marketers, according to Statista, almost 80 percent of marketers integrated the photo and video sharing app into their digital marketing campaigns in 2021. In fact, the investment in instagram marketing It skyrocketed in 2021, and given the platform’s huge impact and online reach, it’s no surprise that other businesses are also leveraging the app for marketing purposes, bolstering their skills.
The paper of instagram is very relevant in these times dominated by content creatorsbecause this platform today could be considered as a public “introduction letter” of the creators.
Hailey Bieber’s brand divides opinions for minimalist packaging
Rhode Skin, the beauty brand hailey bieber It did not start in the best way, because a week after its launch, it went to trial for using the name of another fashion brand.
the clothing brand Rhode, founded in New York, confessed that they had problems on their digital platforms because people were tagging them by mistake, thinking it was Rhode Skin. Despite this, the model had a remarkable growth in her account, reaching 400,000 followers in a few days of her presentation.
There are three products of his brand and the most surprising thing was its affordable price in the market, since the complete Kit alone has a value of 95 dollars, around 1,900 Mexican pesos.
Something that draws the attention of Hailey’s products is the packaging, which stands out for being minimalist and with gray tones, which is praised by some and rejected by others. TikTok user known as Valeria Hawit tested the model’s products and noted that they were good; However, she added that the packaging was what she did not like at all, before this, several Internet users commented that they did like the packaging of the products.
@itsvaleriahawit and THAT’S THE TEA. #rhodereview #skincareenespañol #haileybieber #honesty #adviceforentrepreneurs #marketingcampaign #rhodebyhaileybieber #glazedskin ♬ original sound – Valeria Hawit
Obviously the packaging is the most important thing that a brand must take into account since it is the first thing that the consumer notices and what helps to make the purchase decision. Hailey Bieber is highly praised on social media for her style and grooming, so she took advantage of her reach to create her own beauty brand.
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