The collapse of the Superboletos platform
With the beginning of the sale of the tickets for the concerts that “El Sol”, as the singer is also known, Superboletos, which belongs to the same group, collapsed due to the demand of the thousands of buyers who were looking for a seat in the Arena Ciudad of Mexico, where the event will take place.
“Buying the tickets was just as tortuous as Ticketmaster,” says Victoria Méndez, a community manager who managed to buy her tickets on the platform. “Since I woke up I was on the page to line up, and we did make it. Several of us were trying at the same time and we noticed page drop because he threw away some of them suddenly,” he says.
Inés Moreno, narrated on her Twitter account that, after more than an hour of waiting, the Super ticket system removed some of her friends from the platform, while she waited for two hours after entering the card information. Santander, which had the exclusivity of pre-sale. “The illusion of seeing Luis Miguel turned into a nightmare, she says in the short video.
The euphoria over the purchase of tickets to enter the concerts of Luis Miguel In Mexico City, there was also an annoyance among other Superboletos users, who, with the collapse of the site, were unable to enter to purchase tickets for the South Korean band NTC Dream, which will have a single presentation in the Mexico City arena.
A rival for Ticketmaster?
Until now, the system to purchase tickets for the Luis Miguel concert is the same as the one used by ticketmaster, that gives access to your page to buy tickets for certain events, and automatically makes a virtual queue, in which thousands of people were.
Specialists warned that one of the keys for companies like Grupo Avalanz to gain a large space in the market is to have an infrastructure that offers a great experience, from ticket purchase to event development.
Ramón Martínez Juárez, an academic at the Commercial Banking School (EBC), believes that Ticketmaster’s competitors have an opportunity in ticket office failures. Ticketmaster has lagged behind in its responsiveness to volume purchases, facing fraud and providing a poor customer experience when purchasing event tickets.
“After the pandemic, the sector has recovered its dynamism, but Ticketmaster’s technological capacity is exceeded. This has allowed other ticket companies, such as the Salinas family, to compete solidly in a business that was previously dominated by Ticketmaster, who had managed to close agreements with several representatives of the world of entertainment”, declares Martínez Juárez.
The litmus test: counterfeit tickets
Both Zignia Live, which operates the Arena Ciudad de México, and Superboletos are facing the challenge of dealing with the increasing detection of fake tickets in recent months, a problem that has affected various events and pushed Ticketmaster’s capacity to the limit. Last December, Ticketmaster’s access code reading system crashed, leaving thousands of attendees out of Bad Bunny’s presentation at the Estadio Azteca.
Faced with this situation, some followers of Luis Miguel, such as Alejandra Becerra, are looking for alternative options so as not to miss the concert in Mexico City, after not obtaining tickets through Superboletos. “I was in line and it was number 249,000, but I received an email informing me that there were no more tickets available. However, they offered me a suite for 12 or 13 people for 40,000 pesos, with corkage and food service,” he says.
In addition to the option of renting a suite and dividing the cost among several people, Luis Miguel’s followers are also considering the possibility of buying resale tickets. Although there is some risk in this practice, since they can be counterfeit or non-existent tickets.
Luis Miguel’s fans can also win one of the tickets that Ricardo Salinas Pliego will give away to some of his followers -and clients- on Twitter.
A ver los primeros 3 conciertos de Luis Miguel en la arena son hasta Noviembre… entonces hay tiempo, vamos poniéndonos de acuerdo.
1. Yo los voy a pagar de mi bolsa, (porque el promotor no es responsable de que yo trate bien a mis seguidores) son más de $2,000,000 de pesos en… pic.twitter.com/jrn93IFg1g
— Don Ricardo Salinas Pliego (@RicardoBSalinas) May 16, 2023
Luis Miguel’s concert represents a key opportunity for Zignia Live in its competition with Ticketmaster. Although they have faced challenges in ticket sales, Zignia Live has