Google believes that the Pixel 7 and Pixel 7 Pro are going to be a resounding success. More, even, than the Pixel 6 and Pixel 6 Pro announced last year. Both, as confirmed by the Google CEO himself, made the fourth quarter of 2021 the quarter in which the most mobile phones sold in its history.
According to reports from Nikki Asia, the Moutain View firm expects to double the sales of its smartphones in 2023 thanks to these two new models, which will see the light of day on October 6, and has already commissioned its suppliers manufacture more than 8 million units Pixel 7 and Pixel 7 Pro They are, specifically, 1.8 million units more than Google sent its Pixel 6 and Pixel 6 Pro, according to data from Canalys.
It is, without a doubt, a very optimistic move on the part of the company led by Sundar Pichai. Above all, if we take into account the latest strategies of the rest of its competition. Apple, for example, is ordering production limits on its iPhone 14s due to low sales, while other companies that make Android phones are also seeing fewer orders due to the economic downturn.
The sale of Pixel mobiles, however, is increasingly successful, and proof of this is the great growth in the number of shipments compared to previous generations. In the second half of 2020 and the first half of 2021, lThe company barely sold 2.7 million units of its Pixel 5 and Pixel 4a 5G. The Pixel 6 and 6 Pro, however, saw the number of shipments grow to 6.2 million units during the second half of 2021 and the first half of 2022.
This growth in sales thanks to the two smartphones announced last year made Google go from having a non-existent market share, to own 2.6% in the smartphone segment. It remains, yes, far behind manufacturers such as Samsung, Apple or Xiaomi.
The Google Pixel 7 and Pixel 7 Pro will arrive on October 6 with a new design, better cameras, a more advanced Tensor processor and other features that the company has not revealed at the moment.