Beat and Spark sales in Mexico
Both vehicles, which were offered in the Mexican market for less than 250,000 pesos, generated 25% of the US manufacturer’s sales in the first half of the year, according to Inegi data.
The sales of Beat and Spark in Mexico, during the first half of the year, fell 17.7%, compared to the 26,406 units sold in the same period of 2020, due to a reduction in the availability of units after the end of production of both models at the plants in India and South Korea.
General Motors reported that it ended the Chevrolet Beat production because it decided to sell its manufacturing plant located in Talegaon, India, where it produced this vehicle for Mexico.
Chevrolet Spark production for Mexico also ended as the automaker decided to focus its sedan segment portfolio on Aveo, Onix and Cavalier.
“This fact is part of the company’s strategy to consolidate its presence globally by focusing on key markets and aligning itself with more dynamic segments,” General Motors explained in an email.
The company informed that the Chevrolet dealer network will continue to provide service and spare parts, as well as supporting the guarantees of customers who have any of these vehicles.
After this adjustment in its product portfolio, the American manufacturer renounces a slice of the market that, after the craze for SUVs, has been getting smaller: the city cars entry of less than 250,000 pesos. Asian manufacturers such as Nissan and Hyundai, and other European manufacturers such as Fiat and Renault, are still involved in this segment.