From the perspective of Juan Pablo Martín del Campo, General Director of AMFIM, Several factors have fueled the growth of the motorcycle market.
“The pandemic caused many people to not want to get on public transport for health reasons, so they switched to motorcycles. In addition, many of them discovered that they could use the motorcycle to supplement their family income through distribution systems, to reduce their spending through transportation to their jobs”, he details in an interview with Expansion.
Seven out of every 10 acquisitions is triggered for labor reasons, according to figures from the AMFIM. In this, motorcycles with low cylinder capacity – less than 200 cubic centimeters – are positioned as the best option as they are the most economical.
For example, Italikaoffers the DT150 Delivery of 149 cubic centimeters starting at 19,999 pesos. Among the most equipped models in this segment, the Titan model stands out, which has three wheels, one front and two rear that hold additional cargo space, with a capacity of up to 1,000 kilograms, at a price starting at 86,999 pesos. , according to its website.
The Japanese Honda, Suzuki and Yamaha, as well as the Indian brand Bajaj, also have alternatives below 40,000 pesos.
Moto Avanzada offers a vehicle called “motorcar”, that has a front tire and two rear tires that serve as support for a box, offering the capacity to transport up to a ton.
Elsa Bernabé, general manager of Moto Avanzada, highlights that before the pandemic this model meant 20% of its total sales in the country, figure that increased to 40% today.
“The Motocarro is totally designed for entrepreneurs. They buy them a lot for work and have even sent us photos of how they modify them. Once a photo came to us from Yucatan, where the owner adapted it to distribute jugs of water,” he says.
Italika conquers the market with “small fertilizers”
Although there are still no precise data on market share – the AMFIM recently said that it will seek to generate a database with the help of the National Institute of Statistics and Geography – Gonzalo Cruz, director of the Italika brand, assures that for every 10 motorcycles circulating , between six and seven are Italika.
“We carry out many surveys among our clients to see what use they give to motorcycles and without a doubt there is an important part that uses them as a means of work,” he says in an interview with Expansion.
In addition to affordable prices, Cruz emphasizes that another factor that drives the brand’s sales is having the support of Banco Azteca, which makes it possible to obtain a motorcycle through weekly payment schemes.
The manager, who did not share a sales expectation, limited himself to saying that 2022 will be “a very good year for Italika”.