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The 31st Círculo de Oro Festival had Azteca as its stage and once again represents the value of brands, of being able to perform more and more creatively.
There are elements that today remind us how important being able to communicate with the consumer has become, and they are campaigns that manage to be bold in what they communicate.
This year’s edition of the Festival recalls the creative capacity that exists in the market, where the results of brands in advertising are valuable.
Aztec has become the new stage of the Golden Circle Festival which on this occasion held a unique edition, after two years of not being able to summon the greatest exponents of Mexican advertising in person.
This year, the festival took place in a Forum of Aztec TV with driving vanessa claudio and Sergio Sepulvedawho were in charge of showing the special awards and the gold medals, which have won not only metals, but also the trust of the brands for the results achieved with each of the pieces performed in this edition.
“It gives me great pleasure (hosting the event) when I was a communication student I dreamed at some point to meet for being a publicist, for being creative, life took me to another side and now present the people who do the best advertising in our country. It was not only fun, it was also an honor”, explains Sepúlveda about hosting a unique event, which has taken one of the TV Azteca forums as a stage to communicate the best campaigns that have been carried out so far in the country.
“The client is always right and you have to support him in that, but it is also very important that when the client allows himself to be touched by the creatives, it is worth it, I deal with clients a lot for my work and there are more and more daring clients but I insist , if they allow themselves to be disheveled a bit, I think the results will be better and better”, confesses the famous host to Merca2.0when asked for advice on how to motivate brands to bet on advertising.
Gabriela Wallsco-president of the Festival, recognized the creative work to be able to highlight the pieces that have been consolidated this year, not only for their ideas, but also because they have premiered categories such as Creativity in a Pandemic, Creative Effectiveness and Pharma, which reveal the changing scenario that there is in the industry and how it should be celebrated to pieces, whose results reach new goals more and more.
At the start of the Festival gold was awarded to Moment Re-Playlist in the category of students Danton André del Águila Lópeza fact that stands out for betting on an event for the new creatives that come to the industry.
Pepe Montalvoone of the members of the jury, highlighted that the qualification of the campaigns were the pieces with the ability to put Mexico high on an international level.
These are the main campaigns that were held at the Festival.
The Grand Prix went to El Pitch, Mario and Victoria 1.8 from Media.Monks, Media.Monks / Oriental Films and Ogilvy México, respectively.
Yuri Alvarado He was recognized with the Lifetime Achievement Award. Alberto Achar with the customer trajectory award.
The independent agency of the year was Made, the production house of the year corresponded to Oriental Films and the top ten of agencies was as follows:
VMLY&R Group
Publicis WW
Ogilvy Mexico
McCann Worldgroup
Media.Monks
Made Mexico
We Believers
Troy Archer
Montalvo Agency
BBDO Mexico
Winners: Publicis Groupe
Campaign: We keep talking
Winners of 9 golds at the Círculo de Oro Festival. #CDO31 pic.twitter.com/bdA8amOzqi— Merca2.0 (@Merca20) March 13, 2022
Corinna Martinez
Executive producer of MASTODONTE FILMS
Share with us about the tribute that will be given to Samuel Ríos y Valles in the 31st edition of the Círculo de Oro Festival. pic.twitter.com/EAFYDN52Ap— Merca2.0 (@Merca20) March 13, 2022
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