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Spotify seeks to unseat YouTube with its new commitment to video podcasts.
What’s new with Spotify are video podcasts, content that, in fact, it already allows in countries like the United States, the United Kingdom, Canada, Australia and New Zealand.
The consulting firm PwC estimates that, for the next few years, there will be 974 million “polisteners” around the world.
The trend of the podcast continues to rise, but Spotify has a new content window in mind to compete with YouTube: video podcasts.
Audio content, for a few years, has positioned itself in the taste of Internet users and, in the same way, in the strategies of creators.
According to data from the consulting firm PwC estimates that, for the next few years, there will be 974 million “polisteners” around the world.
Currently, the Stockholm platform has 365 million monthly active users and 165 million Premium users. In that sense, it is the most powerful and popular music streaming platform on the planet, despite the fact that, months ago, it was the target of all criticism due to one of its podcasters, which is why several users said goodbye to the application.
With all this data in its favour, it is not surprising that Spotify continues to build its strategies in the universe of audio content, although now it seems to have another bet with which it will be able, from the outset, to face YouTube.
What’s new from Spotify are video podcasts, content that, in fact, it already allows uploading to its platform, although they are only available, for now, in countries such as the United States, United Kingdom, Canada, Australia and New Zealand.
taking hold of Anchor, an additional tool that Spotify bought in 2019, is that some content creators can make their own video podcasts.
This additional application has allowed it to expand its catalog of podcasters, with Joe Rogan being one of the most recognized and one of the contents that, at the time, generated millions of views on YouTube.
In other words, Spotify’s bet is more focused on video podcasts, which is why it has even begun to integrate Riversid’s servicese, which offers better quality video recording.
On the other hand, for podcasters who are looking to expand and not just present audio-only content, Anchor is a platform that has served them to replace episodes that already had an audio record and transform them into a video podcast version.
LinkedIn also bets on the podcast
LinkedIn, in a context in which the podcast continues to grow by leaps and bounds, announced a few months ago its plans to create audio content, for which it decided to set up its LinkedIn Podcast Network platform in conjunction with Verizon.
the idea with LinkedIn Podcast Network it is attract more professional content creators to join the platform. Through a statement, Gyanda Sachdeva, Vice President of Product Management of the social network for professionals, explained what:
“We’re launching the LinkedIn Podcast Network to give members a new way to engage with content on our platform while giving creators the ability to build communities based on their podcasts.”
Of course, taking into account the LinkedIn profile, we are talking about a series of content with a more business profile, but which, in short, would be more than ideal to reach the new ones who have been “seduced” by the podcast.