The verified they came to stay. While this feature has been available for a while now on various social networks, the Twitter Blue fiasco put it on everyone’s lips. Is now gmail who gets in the car and advertisement that will display a blue badge on select accounts.
Unlike Twitter, Gmail will not charge for adding the check blue in usernames. The technology company announced that verified badges will appear on accounts using BIMIa standard that validates the authenticity of messages to prevent spoofing attacks.
BIMI (Brand Indicators to Identify Messages) is a specification that allows adding a brand logo to authenticated messages coming from the sender’s domain. To do this, the company must activate the protection DMARC and verify their image, which will later be displayed as an avatar next to the username. Gmail has a list with the detailed steps that you must follow if you want to have this functionality.
Although Gmail’s blue badge is new, the BIMI program to verify account authenticity began its first tests in 2020. A year later it was opened to all Google Workspace and G-Suite accounts. Today’s update is an additional step to prevent users from falling victim to hacker attacks. spoofing.
“Building on that feature, users will now see a checkmark icon for senders who have adopted BIMI. This will help users identify messages from legitimate senders versus phishing.”
The Gmail verified will be available starting today for all Google Workspace and G-Suite accounts. Unfortunately, users with personal accounts will not be able to access the blue badge, only view it in their inbox.
Verified in Gmail: ego or necessity?
Until very recently, the blue verification badges in services such as Twitter or Instagram were intended for personalities or companies. This changed with the advent of Elon Musk as the owner of Twitter, who changed the rules of the game with the launch of Twitter Blue. The fever of the verified generated that other companies got on the bandwagon, although with Gmail things are different.
The email verification has two lines of action: prevent phishing attacks and ensure that the message will not end up in the spam folder. In order for a sender to get their blue badge in Gmail they will need to pass DMARC authentication checks. These guarantee that there is no domain impersonation, preventing phishing emails and spoofing.
Contrary to Twitter, Gmail verification won’t feed the sender’s ego, but to confirm that it is legitimate. The next time you receive an email with the blue badge, you will be sure that it is from Amazon and not from a scammer from India who wants to steal your Prime Video key.