Keeping informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information to always be one step ahead.
AUSTRALIA
Globant acquires eWave. Globant, a digital native company focused on reinventing business through innovative technology solutions, announced the acquisition of eWave, an Australian-born digital commerce experience consultancy with deep experience in solutions from Adobe and Salesforce. With this acquisition, globant reinforces its global leadership in digital and cognitive transformation and expands to Australia and several countries in Asia. “Today we welcome the extraordinary eWave team to our family, with whom we share the same vision of reinvention to support companies in their digital transformation,” said Martín Migoya, co-founder and CEO of Globant. “eWave’s end-to-end digital commerce capabilities will bolster our expertise and the ability to expand to new customers in new markets,” he added. Founded in Australia in 2009, eWave operates across Europe and Asia with offices in Sydney, Melbourne, Hong Kong, Singapore, London, Paris, and centers of excellence in China, Eastern Europe, and the Philippines. With more than 200 collaborators, eWave implements end-to-end digital commerce transformations that include CX design, platform engineering, optimization and growth in various industries such as: health and life sciences, consumer goods, retail and beauty. . Its B2C and B2B client portfolio includes leading companies such as Canon, L’Óreal, Nike, Coca-Cola Amatil and Cochlear. Additionally, with the addition of eWave to its family of companies, Globant strengthens its expertise in Salesforce Commerce Cloud and Adobe Commerce. “eWave is APAC’s leading digital commerce experience consultancy helping global organizations grow and create competitive advantage. Globant is the ideal partner to expand our reach and capabilities. We are delighted to join this talented, cutting-edge team as we expand our combined operations around the world,” said Karl Norman, CEO and founder of eWave.
MEXICO
Mondelez pays $6 billion to the SAT. President Andrés Manuel López Obrador (AMLO) announced the payment of 6 billion pesos to the Tax Administration Service (SAT) by Mondelez International. From his Twitter account, the President boasted of his meeting with Dirk Van de Put, president of the brand that Ricolino bought from Grupo Bimbo, a confectionery segment that integrates classic products in Mexico such as Bubulubu, Palette Payaso and Dulces Vero. Mondelēz International agreed in March to purchase Ricolino from Grupo Bimbo, for 27 billion pesos, an agreement that was financed by the manufacturer of chocolates and sweets through a debt issuance and with available cash. These resources will be used to pay the debt of capital investments and, according to Grupo Bimbo, it is also planned to invest this year 750 million dollars in Mexico. Now, after completing the acquisition after the approval of the Federal Economic Competition Commission (COFECE), the American company added one more strength in its 95 years of operations in the country. “We thank President Andrés Manuel López Obrador for receiving this morning the president and CEO of Mondelēz International, Dirk Van de Put, and the president of Mondelēz Snacking México, Oriol Bonaclocha. It was a cordial and very fruitful meeting in which Mondelēz reiterated its commitment to the country, to continue generating quality and competitive jobs for thousands of Mexicans, as it has been doing for 95 years. Additionally, we want to specify that, as in all operations of this type, the payment of taxes for the purchase and sale of Ricolino and its brands to Mondelēz Internacional, is made by the selling party, in this case Grupo Bimbo”, the brand explained.
Alsea Foundation and Starbucks Foundation promote nutrition. As part of The Starbucks Foundation Global Community Impact Grants program, two Mexican non-profit organizations nominated by Fundación Alsea, AC and Starbucks Mexico will receive a total of $100,000 in grants. The new grants to Fundación Amparo IAP and The Hunger Project AC will support the eradication of hunger and builds on Fundación Alsea, AC’s ten-year investment in the fight against hunger through its “Va por mi Cuenta” program. Food is essential for the development of children and adolescents, therefore, Fundación Amparo IAP, through the Roberto Alonso Espinosa Project, will receive 50,000 dollars to help 1,000 girls, boys, and adolescents in situations of poverty and vulnerability in the Sierra Norte of the state of Puebla have access to adequate food, through the improvement of 2 school gardens and the implementation of 2 more, for the agroecological production of vegetables, crops and other inputs for school canteens. In addition to monitoring nutritional status, care and surveillance, ensuring continuous access to nutritious and safe food, nutritional health and the possibility of achieving food security. “For Proyecto Roberto Alonso Espinosa, the relationship is key for the development of an institution and for the achievement of significant impacts in society, in this sense we promote activities that contribute to the construction of active collaboration networks in favor of the communities we serve . Generating an alliance with both foundations opens the possibility of expanding family development opportunities, achieving the participation of the communities and guaranteeing a correct diet for children and adolescents, an improvement in their nutritional status and a transformation in the quality of life. of their families.” Mentioned Daniela Bardone, Director of the Roberto Alonso Espinosa Project. Likewise, the organization The Hunger Project, AC will receive 50 thousand dollars to develop the project of the “Traditional Regional Dish” of Chiapas; The objective will be to generate a bromatological study with local flora and products to identify relevant nutrients and improve nutrition indices, as well as recover traditional crops. The “Traditional Regional Dish” promotes the rescue of traditional knowledge, biocultural values and, in combination with scientific evidence, allows a local adoption and appropriation closer to the communities. It will be designed under a methodology that can be replicated and accessible to more regions of the country to scale its impact and local focus, directly reaching 150 members of indigenous communities. “For The Hunger Project AC, this alliance means building a shared understanding of food sovereignty and sustainable, resilient and fair food systems, to transform the role of companies that invest in local development. These investments will be more efficient and will be maintained over time, if community partners are put at the center, from their human component, towards a self-sufficient, dignified life and in which respect for their human rights is guaranteed”, mentions Montserrat Salazar Director of The Hunger Project Mexico.
UNITED STATES
BlockFi files for bankruptcy. The cryptocurrency lender stopped withdrawals and limited its activity. the exposure of BlockFi to FTX was much higher than what was indicated, so the lender cannot operate again, invoking the famous chapter 11 of the United States bankruptcy law. The bankruptcy gives BlockFi the opportunity to arrange a payment plan for its creditors and to try to recoup some of its investment in FTX, although such a redemption of funds will most likely be impractical. BlockFi said it hopes to be able to get out of Chapter 11 quickly and offer its customers a fund recovery plan, though in the court filing, the company document admits that “the full extent of the consequences has not yet been determined.” of the collapse of FTX”. More than $1.2 billion of BlockFi’s top 10 creditors are involved, according to its documents filed with the US Bankruptcy Court in Trenton, New Jersey.
RUSSIA
‘Krunchy Dream’, the replacement for Krispy Kreme. This year Russia witnessed the abandonment of many important brands, after the Russian army invaded Ukraine. One of these brands was Krispy Kreme, which after several months, is now the popular donut franchise being served in Russia by a local imitation after the American company. The new chain, owned by Arkady Novikov, a former Krispy Kreme franchisee in Russia, has been rebranded as Krunchy Dream. Recall that it was one of several big brands that left after Russian forces entered the Ukraine in February. Where brands like McDonald’s ended its operations in Russia in June, it has been rebranded as “Vkusno & tochka”, which roughly translates to “tasty and that’s it”. The food served by the fast food chain still uses equipment left behind by the McDonald’s franchises. For its part, the Starbucks brand, the Seattle-based coffee chain, also withdrew its stakes in Russia and its stores have been renamed “Stars Coffee.” All 130 Starbucks stores in Russia were bought by local Russian businessmen. By the end of November, more than 1,000 Western companies withdrew from Russia, according to an updated count by the Yale University School of Management.