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The study was developed in collaboration with the research agency Float.
Video games have become unimaginable for many brands in the world.
Growth is expected in the industry in the coming years above 4.7 billion dollars in 2030.
The video game industry has become one of the most fruitful and important sectors in the world, That is why gaming trends continue to change, especially in Latin America.
According to data from Statista, the annual revenue generated worldwide by video game competitions, Also known as electronic sports or eSports, in 2020 they amounted to approximately 940 million US dollars.
Likewise, the statistics platform highlights that a continued growth of these is expected in the coming years until reaching above 4.7 billion dollars in 2030.
Three YouTube gaming trends
Recently, the digital video platform Youtube presented its investigation YouTube Vibes, which shows the most important trends in the sector that are developing in Spanish-speaking Latin America.
The study, developed in collaboration with the Float research agency, seeks to delve into different trends and with this first edition it focuses on video games and their manifestations on YouTube, contemplating three main trends, such as:
1- Importance of the Gamer Gen:
The growth that this industry has had in the tastes and professions of today’s young people is no secret to anyone, where according to the Global Games Market Report 2021, the latest report released by NewZoo, gaming has recorded profits of 175 billion dollars in the last year where it heads the Latam list it reached the sum of 7.2 billion dollars, since it grew 5 percent compared to the previous year.
Likewise, the study of the video platform highlights that 55 percent of those interviewed in Mexico, YouTube is the best place to learn about gaming, that is why this trend allows us to see that gamers have transformed their hobby into a style of life, where many have learned to monetize this passion.
That’s why it comes up the trend of Gen Gamer or Gen Gwhich speaks of the capacity for socialization that exists in video games, as through the platform many show how their immersion in the video game universe is.
Given this, the report gives as an example, the participation of figures such as J Balvin who shared his experience in the popular world of Fortnite with The Grefg and Robleis, while the footballer Kun Aguero shared his adventures in Among Us with his followers.
They explain that “viewing content related to video games enhances the sense of community, participation and identification”. “In the first half of 2021, YouTube saw more than 800 billion video game-related views, more than 90 million hours of live streaming, and more than 250 million uploads. Gamer Genetics went from the niche to the mainstream. For example, in January of last year 76 Spanish-speaking creators got together on a shared Rust game server called Egoland, generating thousands of videos of each day of interaction and survival in the game, more than 280 million views and moments that passed to history”, says the Youtube Vibes studio.
2- Oneiric microdoses the best experience:
The second trend that the study details is the experience that many video games are giving people.
For 57 percent of the Mexican population surveyed by YouTube agree that the aesthetics of video games is more impressive than that of movies.
“From Doctor Strange in the Multiverse of Madness to Roblox and the adventures in Brookhaven, it seems that our imaginations have been captured by the idea of creating and inhabiting fictional universes,” the report says.
They explain that this is because with video games, their users go from the passive fiction of the film industry to the active fiction of the controller and the gamer chair.
“In the cinema, the spectator sees. In video games, the player is. For 64 percent of Mexicans, the experiences and worlds offered by video games are more interesting than reality itself,” he says.
3- Gamenomics:
Although it seems strange, video games manage their own digital currencies, and it is not unreasonable when we live in an increasingly digitized world.
The Gamenomics trend is about a phenomenon that moves millions of micropayments to acquire services and digital goods such as landscapes, scenarios, content and everything that fantasy allows to market.
“It is estimated that by the end of 2026, global gaming microtransactions will reach $106 billion. For this reason, some brands are designing new business models that go beyond the universes created by video games, ”says the YouTube study.
This data is relevant when we currently see that video games have become unimaginable concert arenas, fashion catwalks for iconic brands, recreations of successful series and much more.
The report revealed that 52 percent of gamers in Mexico think that video games are revolutionizing the economy. “Gaming generates business models through art, advertising, celebrities, events and streaming. And this is where YouTube comes in. There is an entire economy that is flourishing around the monetization of streaming content, through subscriptions, audience data, influencers, product placement and ads”reads the report.
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