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This trend is part of online commerce, which in these three years has positioned itself worldwide as one of the preferred ways for consumers to buy.
Transformation is a word that applies to all areas of human life. The way in which people live their lives can be transformed over time, that is why today’s consumers are not the same as they were in years past and more so in these dates where many trends, both digital and the health crisis that it unleashed the Covid-19 pandemic has established a new course where various keys of social commerce stand out for the reach of brands.
The term social commerce is perhaps very little known by many, but this is defined as “social commerce” which consists of the use of social networks as product sales channels.
This trend is part of online commerce, which in these three years has positioned itself worldwide as one of the preferred ways for consumers to buy. That is why the main objective of social commerce is to take advantage of the interactivity and massification of social networks to improve the shopping experience for customers and increase the reach of brands.
According to data from a Digital 2020 study carried out by Hootsuite, it has identified that among the most visited web pages Worldwide, WhatsApp and Facebook applications are the most downloaded by people.
According to figures shared by Statista, China is far ahead in the adoption of purchases through social networks. Followed by the United States that in 2020, there were almost 80 million social shoppers and an increase of 30 percent from the previous year.
Given these data, the statistics platform also highlights that social commerce it was one of the main sales channels to attract greater investment from companies in Mexico, just behind online and mobile commerce.
That is why given its massive reach and monetization potential, marketers continue to recommend using your efforts to include social media in your business model to greatly improve your sales.
Seven keys to reach more consumers using the influence of your customers
The digital planning director of Colocando ideas, Susana San Roman, recently shared a list of favorable strategies to take advantage of the “influence” of your customers and be able to reach more consumers.
Build your brand reputation
The reputation of the brand is one of the most important points both for the firm and for consumers. Let’s remember that a great reputation means that your customers trust your brand, and therefore, they will buy your products or services.
Many specialists indicate that this is built day after day based on your own experiences, projections and feelings, that is why the discourse and vision of your company have to be completely aligned, as well as listening to your consumers will help you in this construction. . According to a study, 81% of users think directly about the brand and evaluate the reasons to purchase or not the product when considering making a purchase.
Create useful content for your target audience
The content you have to offer will always be very important to consumers as well. Many people think that social networks are empty platforms, But these digital tools are the most consumed windows in the world, that is why the content that you offer to your consumers on your pages is very important and lasts a long time for your brand.
Meaningfull Brands-Havael highlighted that 48% of Latin American consumers consider that the content provided by brands is not significant. That is why it is extremely necessary to have a content marketing strategy to attract and retain customers, where the content you offer can be articles, graphics or videos.
Earn the engagement
Another well-known term in the marketing industry is engagement, which encompasses the constant interaction you have with your customers.
That is why if your brand or company has social networks, it is extremely important to maintain conversations with your community, since this interaction will translate, in the future, into long-lasting and deep relationships.
Meet your brand lovers
Social commerce seeks to gain the trust of your potential consumers, That’s why driving their purchase decision involves engaging other consumers who are happy with your products and services.
Remember that most consumers are always looking for the reviews of others when it comes time to try a brand.
Maintaining the loyalty of your customers with incentives will always be well received. You can exchange some promotions with your customers in exchange for spreading their positive experiences with your brand.
Drive traffic to your eCommerce page
The digital world is one of the best tools today. That is why you must create strategies where you contemplate digital guidelines, since specialists assure that this increases the possibility that your public visualizes your brand with the final objective of taking them to your web page so that they buy.
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