In Mexico, repair and maintenance technicians generate an average income of 5,800 pesos per month, according to the Labor Observatory (2022). That is to say, the plumbers, carpenters, locksmiths, glaziers and other “teachers” by trade, whose knowledge and work are so necessary, contribute 529.670 million pesos to the National GDP according to 2022 occupation and employment survey statistics .
Despite the foregoing, they barely reach an average schooling below the upper average in 80% of the cases; In addition, they lack any formal education in the trade they perform. The foregoing leads to the majority working informally, without social security and without benefits of any kind.
On the other hand, there are 35 million homes in Mexico (Inegi 2020), which require some type of maintenance, at least twice a year, without counting improvements, extensions or remodeling. When users require a repair technician, many face enormous informality that results in bad shopping experiences, ranging from lateness to cases such as “the teacher was given an advance and never returned or answered ”. Cases like the above are unfortunately very frequent in the sector, so it is not surprising that users are reluctant to pay fairer prices for this type of service, or even prefer to do the repairs themselves.
These poor shopping experiences are the natural result of the shortcomings faced by trade teachers or entrepreneurs. For example: the trade technician, without access to banking or regulated financing, can hardly have a recent model means of transportation, as well as a means of mobile communication that allows them to respond and go to services in a timely manner. that are required, since immediacy is a key element in this business. In the same way, it is difficult for this same technician to be able to meet guarantees of his own work due to a lack of administrative and financial infrastructure, leaving clients without security of what they are paying. Both parties, both users and trade entrepreneurs are the ones who are affected by the lack of modernization in the sector.
The private sector must invest in training, professionalization and digitization of trade teachers to increase quality and competitiveness.
The solution is a franchise model, since by definition they are proven and innovative business models in continuous improvement of processes, and whose brands, normally prestigious, are committed to both perfecting the user experience and digitization.