The interesting thing about this fraternal meeting was that it was held between the women’s teams and that they had a convening power of 34,964 fans who witnessed the historic meeting. A fairly large number that far exceeds the average number of stadiums in the Men’s LigaMX, which shows the development and interest that women’s soccer is arousing, especially in northern Mexico where there are ambitious projects.
In addition to the sporting benefits that this type of match brings, I want to focus more on what this match implies in institutional terms, development and obviously the impact on the football industry. The fact that a collaboration agreement has been signed between the two institutions is something relevant and that must be seen from a broader perspective and I will continue to insist on the importance of sponsoring brands, those that want to be one and those that still do not find one. good opportunity to get involved in a sport with a great future.
As reported in a joint statement: “The association will allow both clubs to have the opportunity to grow their respective brands outside of Europe and Mexico, respectively, through various sports and marketing initiatives.” The latter is worth noting. In the soccer industry, there has to be a correct balance between what the game implies on the field, but also what happens outside it, the commercial, the brands, the relationship with the fan, etc. The fact that a Mexican club can exchange knowledge with a European club that is recognized for its victories at all levels is important. And more when we talk about German models. If there is something that the Germans have, it is the importance they give to work processes.
“Mexico is home to a large FC Bayern fan base and is therefore an important market for us. As we work to establish a greater presence within the country, we are looking to align with the right partners. Tigres Femenil is a leader in women’s football and we look forward to bringing this initiative to life”, commented Andreas Jung, member of the Bayern Munich Executive Board of Sponsorship and Marketing.
Regarding Club Tigres Femenil, its President, Mauricio Culebro, stated: “We are pleased to announce this partnership with FC Bayern Frauen. The goal of both institutions is to share best practices, create positive change within our communities, and create unique experiences for our youth players FC Bayern is a great global brand and adds to the internationalization objectives that we have with Tigres Femenil”.
“The alliance with Tigres Femenil is an important step in FC Bayern’s global mission to connect with our fans in a focused way. The partnership begins with an exciting matchup between the two teams and an important community initiative in which the coaches of FC Bayern and Tigres Femenil deliver training sessions for the city’s youth players,” said Dee Kundra, General Director of the Americas of the FC Bayern Munich.
As we can read between the lines, this type of approach promotes women’s football and the importance of promoting its development and also continuing with the values that sport has as a vehicle for social development and new opportunities for the community. Not only that, the agreement implies that every year, three Tigres Femenil players and coaches will travel to Munich, Germany to train, share experiences and seek better development of the feline group; Said trip will be made to the FC Bayern campus.
I have no doubts, these types of alliances are required in every way to promote the development of women’s soccer in Mexico, but they also show us that there is serious interest at a global level in its growth, so it should not be seen as a risk investing in this sport modality. The risk is to stay out of being one of the brands that drives the development of female athletes in Mexico and what they represent for generations that already follow them.