In 2021, a total of $40 billion was recorded sent to the NFT market.
Beeple’s crypto art “First 5000 days”, became the most expensive NFT in the world.
Four out of 10 consumers in the United States are interested in NFTs.
The technological world increasingly takes over many industries in the world, with its projects in the metaverse or in the popular Non-Fungible Tokens (NFT). This Thursday, FC Barcelona launched its first NFT that recreates the legendary moment of Johan Cruyff in the stadium when the iconic Dutch player scored a fundamental goal against Atlético de Madrid goalkeeper Miguel Reina.
As a technology that has been on the rise in recent months, according to Chainalysis data, transaction volume has grown significantly since the beginning of 2021, but not consistently, where in the past year a total of 40 billion dollars was recorded sent to the NFT market, while so far in 2022, 37 billion dollars have been sent.
Also, data from Non-expendable They refer that NFTs already register a market of 25 billion dollars in transaction volume in 2021, for what is crypto active already includes digital artwork, animal images, trading cards, music, and online games, among others.
FC Barcelona presents its first NFT
With the publication on its account on the social network Twitter, FC Barcelona launched the first NFT in its history, which deals with a work of audiovisual digital art that recreates the legendary goal of Johan Cruyff.
FC Barcelona launches “In a way, immortal”, the first art NFT in the club’s history that recreates the legendary goal and flying kick of @JohanCruyff in 1973, in an audiovisual digital work of art. will be auctioned at @Sothebys NYC
Bidding has started: https://t.co/Jtb6kdx0NV pic.twitter.com/OOqL7yJQqV
— FC Barcelona (@FCBarcelona_es) July 21, 2022
The piece is described by the club as high-end and entitled ‘In a Way, Immortal‘ –inspired by a quote from Johan Cruyff– It is a club production in collaboration with BCN Visuals, a strategic innovation partner and Superestudio Digital that has developed the cinematographic aesthetic.
Likewise, the Spanish club explained that this crypto asset will be part of an auction at Sotheby’s, which will be online and live and will include the unique animated edition of ‘In a Way, Immortal‘, as well as four additional NFTs that will each include a still image of the animated version, capturing an iconic moment from the Barça player’s legendary goal.
In this sense, they explain that whoever acquires this unique work will receive various advantages and VIP experiences related to the club as a gift, in addition to recognition as Barça Digital Ambassador, which has been possible thanks to the involvement of World of Johan Cruyff.
This collection is the clear strategic commitment of the club to adopt technology and innovation and thus attract the new generations composed of the millennials and the centennials.
This bet on this crypto asset Not only is this Spanish club doing it, because let’s remember that last month the Portuguese soccer player Cristiano Ronaldo, allied with Binance to launch a collection of Non-Fungible Tokens.
Many NBA teams like: the Philadelphia 76ers, Miami Heat, Portland Trail Blazers, have signed agreements with Coinbase, Crypto.com and FTX to present their projects and collections in this new digital world. As another example we have the Queen of Pop, Madonna, who teamed up with Beeple, to create a series of X-rated NFT graphics that show her completely naked and giving birth to butterflies, insects and trees.
In that sense, these new forays will help brands build loyalty among a younger audience, as well as creating a premium experiential product that further promotes your firm.
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