It is also intended to be a more visual experience with clear prompts for sending direct messages to friends. They would even combine the Facebook application with Messenger to have simpler functions in this regard.
And it is that the operation of TikTok came to break into the field of social networks through its feed “For you”, which is based on certain signals, such as passive viewing habits, to send content that the user might like. without the need for them to follow accounts to get interesting content.
Although it has only been in the industry for a short time, TikTok, owned by the technological conglomerate ByteDance, has been downloaded 3.6 billion times, according to Sensor Tower, an analysis firm that pointed out that this social network surpassed Facebook by 20% and 21% to Facebook. Instagram last year.
Meanwhile, Facebook’s best days may be behind us. At the end of 2021, Meta reported a loss of users for the first time in its history and although it recovered some in the first quarter of the year, users no longer have it as the social network of reference.
“A lot of what we’re going to do with Facebook is try to give you the best content that really meets your interests, but then make it very easy to share that, discuss and connect with other people in your network,” Alison concluded.