WhatsApp integration is especially important for customers in countries like India and Brazil, where the Facebook-owned messaging app is widely used, Anand said.
Facebook said it will begin to test the ability for brands to send emails through Facebook Business Suite, a feature that allows companies to manage their presence in social network applications, in order to simplify the way in which companies companies reach customers.
You will also test new work accounts so that employees can manage company pages without having to log in with their personal accounts.
The new business tools come a day after WhatsApp began testing a new feature in São Paulo, Brazil, allowing users to find stores and services through an in-app directory for the first time, as part of an effort. for strengthening electronic commerce in the service.