Are you looking for a food business idea? How about putting a pozoleria?
In Mexico, the restaurant industry represents 12.2% of all businesses in the country with 581,530 economic units. In the midst of this vast gastronomic offer, the pozolea dish that has been prepared since before the Conquest and that with the arrival of the Spaniards on Mesoamerican soil was that elements that characterize it today were integrated, for example, pork.
Although it seems like a complicated dish to prepare, the reality is that it is easy and in 40 minutes it is ready. Each state has its own style: there are everything from seafood, green and white; to the already very famous red pozole from Jalisco. The latter even attracts foreign tourism: four out of 10 diners who came to one of the 16,000 restaurants in the Guadalajara metropolitan area (at Easter) were tourists who wanted to try either pozole, birria, or characteristic appetizers from the country.
As for the pairing, the pozole gets along well with the most popular alcoholic beverages in the country: light beer, a rosé and red wine, among others.
How to set up a pozoleria?
This is a Mexican food restaurant specializing in pozole (red, white, green, seasonal, etc.) and other typical dishes, such as enchiladas, tostadas, and tacos. For this, a place of at least 125 square meters must be conditioned, in order to have chairs and tables available to diners (who can be from children and adolescents, to young people and adults). Preferably locate your business near residential or corporate areas, and at street level.
It contemplates an initial investment of up to $500,000 for the acquisition of furniture, kitchen equipment, staff training and a delivery motorcycle. Another piece of advice is that since a posolería is a food business, you should hire someone who is an expert in restaurant administration and management (including supplies and inventories) to reduce shrinkage and losses. This will ultimately be reflected in better profits.
Offer a la carte service for those who want to consume within the establishment and connect with delivery services such as Uber Eats, Didi Foods or Rappi; set up a counter for customers who want to order to go; and home service with ordering by phone.
Remember that the quality of your food will be your best letter of introduction both to make your way in the market and to maintain a loyal and recurring clientele.
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By Marissa Sanchez