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There are currently just over 3.1 billion active gamers.
In the last year, the base of active gamers in Mexico increased by just over 2.8 percent.
Derived from social distancing, aspects such as eCommerce, social networks, digital platforms and the gamer universe, has positioned itself as part of the great technologies in trends, which has generated a wide panorama of opportunities for firms and their growth within the preference of brands, such is the case of eSports as a window for brand positioning.
Currently it is estimated that there are just over 3.1 billion active gamers worldwide, which means that just over 40 percent of the population has joined this trend, according to what was pointed out by DFC Intelligence, while within the national territory, it is estimated that there are currently just over 65.9 million active video games, of six years or more, which represents an increase within this community of just over 2.8 percent, with respect to what was indicated the previous year.
eSports as a window for brand positioning
Currently, eSports have developed their own universe, which is constantly growing, such as: fairs, competitions, tournaments, game rooms, bars, performance centers, academies and universities, promoting to a certain extent a kind of urban tribe, which is complemented by literature, fashion and technology.
Which has been used by brands to promote video games and their competitiveness, to achieve positioning, such is the case of University Esports, competition in which it is sought to face the best gamers of each university, to achieve a national title and thousands of pesos in cash, with which it is sought to encourage their academic development.
This initiative takes shape, thanks to the collaboration, of GGTech Entertainment, UNIVERSITY Esports Latam, Riot Games, Garena, Ubisoft and Telcel, this being the fifth edition to be played within the national territory, under the name of Telcel UNIVERSITY Esports Mexicowhere more than 150 universities from all over the country are participating to raise the student cup.
However, academic promotion is not the only way in which sports have managed to expand the panorama of opportunities for brands, since strategies related to gameplays and streamers, have become important, such is the case of Disaster Chef, collaborative strategy between Amazon and twitch, where they participated steamers and apps of delivery What Uber Eats.