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As in the case of the Thortillería, Kermit the Frog was also the subject of controversy after appearing in a political campaign in Mexico.
Studies like the “Global Map of Startup Ecosystems” give an account of the phenomenon of entrepreneurship in Mexico.
A entrepreneur opened a place called the “Thortillería” and his business idea went beyond a simple idea of selling portholes, because by showing how he prepared his space, he earned close to a million views on TikTokwith an occurrence that Marvel didn’t see it coming.
Business entrepreneurship in Mexico led to the study “Global Map of Startup Ecosystems”, to discover that the largest number of these new businesses were concentrated in Mexico City, with 230 opened during November 2022, 60 in Monterrey and 48 in Guadalajara during the same period and now that an entrepreneur showed what it is like to open a small business in Mexico, we know at least one story behind the figures.
“Thortillería”: business that Marvel did not see coming
A “Thortillería” was the business that Marvel did not see coming, but a Mexican entrepreneur did, inspired by the famous character, to open a store selling this Mexican food that is even a benchmark for inflation and consumption of the basic basket.
Yahir Torres’s idea adds close to a million reproductions in TikTokwhere he documented in a video how he started the business from the gas installation in the premises, the assembly of the tortilla machine and finally the decoration of it where it reads: “Thortillería”, alluding to the famous character from Marvela company that did not see in its well-known multiverse, that the son of Odin and Jörd, a native of Asgard, would end up as the name of a tortilla shop in Mexico.
“Thank you very much for all the support to each one of my family, let’s go for one more project, if you want to know more about the Thortillería follow me hahahahaha”, Torres explained in the post that accompanies the video of his venture.
@yahirtorresoficial Many thanks for all the support to each one of my family @Monica Martinez thanks many thanks let’s go for one more project, if you want to know more about the Thortilleria follow me hahahahaha#unviajealpasadotiktok #dekadaz #Corn tortillas #purasmmds #tortillablanca #thortilleria ♬ original sound – Music 🎶
The answers from the users have not disappointed, as followers like Manuel Rivas have written: “Will you give me a kilo of miolnir?”, alluding to Thor’s famous weapon, others commented that they would like to try Asgar’s tortillas and still others alerted him to watch out for Disney.
Use the image of characters from Disney It is a recurring measure in Mexico. In 2015, the case of René Díaz González, then PRI candidate for local deputy for the seventh district, based in San Luis Potosí capital, became known.
The politician thought it convenient to use the famous Kermit the Frog as his campaign image, alluding to the character’s name with his own, so it appeared in billboards and all kinds of promotional items, such as the campaign shirt he wore.
Due to the occurrence, then it was learned that the area of combat against piracy of Walt Disney Group Mexico began investigations against the PRI, since media such as La Jornada that a license to Disney to make use of one of his characters it came to cost at that time one million 200 thousand pesos per year.
In the midst of the controversy, Díaz assured that to avoid licensing problems, he did not use the Kermit frog from Disneysince the half that appears in his campaign did not have legs and the color of his mouth was different.
“They are totally different, we are not used to abusing transnational companies, somehow we are accused of something that is not true,” he said on that occasion.
Kermit the Frog or Thor are characters from Disney that have become an example of the importance of stories in the consumer market, demonstrating the importance of the characters, not only in the stories, but also legally.