ifahto® is a 100 percent Mexican comprehensive marketing agency.
They have more than 100 national and global recognitions.
Kätedra Group recognized them as the Best Event Agency in 2021, 2022 and 2023 and also as the Experience Agency of the Year.
ifahto®, was founded in 1994, is a 100 percent Mexican comprehensive marketing agency, specializing in the creation and execution of marketing experiences. Marketing multichannel and now in Meeting planningthrough the implementation of production, digital, virtual and promotional strategies.
Through the development of creative and strategic solutions, they have been responsible for the production of relevant events nationally and internationally, they have received more than 100 national and global recognitions, among which the International Festival Cup of Marketing, New Communication Techniques, Innovation and Events (FIP); as well as having been the top winner during the 2013 edition and the recognition of the Kätedra Group as the Best Event Agency in 2021, 2022 and 2023 and also as the Experience Agency of the Year.
ifahto® is present throughout the national territory, it has offices in Monterrey, Guadalajara, Cancun, Riviera Maya and Mexico City, as well as strategic alliances that allow it to operate internationally in any region of the world.
ifahto digital is the digital services agency of the IF&COMPANY group, specialized in the creation and execution of campaigns based on its three pillars: data, creativity and technology.
ifahto announces the launch of this important business and service area that offers comprehensive and effective solutions in an increasingly hybrid environment between analog and digital, so today it is essential to move in the omnichannel in which they are present users and consumers.
In this regard, the company commented that it was proud to be able to reinforce a highly experienced multidisciplinary team of producers, commercial managers, creatives and lawyers specialized in marketing and omnichannel promotions. This pool of talent allows them to offer cutting-edge strategies that ensure a consistent and personalized brand experience at all points of contact with consumers.
“We are excited to advance this specialty to maximize the effectiveness of the campaigns and guarantee an optimal return on investment for our clients. Through our approach we ensure that every interaction with the brand is consistent and relevant to consumers, regardless of the channel used. We apply advanced data tracking and analytics technology to understand consumer behavior and deliver personalized experiences in real time. ”, explains Ignacio Famanía, CEO of ifahto.
With ifahto digital, ifahto establishes standardized processes for monitoring all projects in each channel. Key metrics and extensive analytics are used to assess promotion performance and make strategic adjustments.
“We have had the honor of collaborating with very important brands, implementing successful campaigns in various consumer channels, both physical and digital. Our omnichannel approach ensures seamless integration between all channels used, including physical stores, websites, mobile apps, social media, and online outlets. This allows brands to effectively engage with their audiences at multiple stages of the buying process.”concluded Ignacio Famanía.
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