Just one day after announcing that he had hired the new CEO of Twitter, Elon Musk has revealed his identity. Is about Linda Yaccarino, who will assume the position as executive director of the social network in the coming weeks. It was the tycoon himself who confirmed the news through a tweet.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” announced the businessman. As he explained in the publication, the board will focus on business operations, while he will focus on product design and new technologies.
“I look forward to working with Linda to transform this platform into X, the app of everything”advanced Elon Musk, making direct reference to his plans to create a super app based on Twitter.
Details regarding Linda Yaccarino’s tenure at the helm of Twitter remain scant. Let us remember that, yesterday, Elon Musk indicated that the executive in question would take up the position within 6 weeks, approximately. While the tycoon would transition to chief technology officer and CEO of the company.
Linda Yaccarino will direct Twitter: an announcement without surprises
The confirmation of Linda Yaccarino as the new CEO of Twitter does not generate major surprises. Her name began to circulate as the most likely candidate to take the reins of the social network, just hours after Elon Musk made the original announcement without naming her.
Although she may be unknown to the vast majority, Linda Yaccarino accumulates a very important experience in the field of the American media. Historically, she has worked in roles related to the world of advertising. Since 2011 she held the position of Head of Global Advertising and Partnerships of NBC Universal Media, and was previously linked to Turner for nearly 20 years.
During his tenure at NBC Universal, he has stood out for achieving high-calibre commercial agreements; among them, achieve more than 100,000 million dollars through the sale of advertisements.
With such an experience, it is logical to think that Elon Musk has chosen Linda Yaccarino for its profile especially focused on the commercial field. The executive has in-depth knowledge of marketing and advertising business, and throughout her career she is sure she has garnered strong influence over high-calibre companies and agencies.
And considering that Twitter has suffered tremendously financially since Musk’s arrival, the leadership’s insights could be crucial. Especially, to reverse the exodus of advertisers. Let’s not forget that the platform lost the 50 companies that invested the most money in advertising, due to Musk’s policies and his massive layoffs.
For now, Linda Yaccarino has not spoken publicly about her arrival at Twitter as the new CEO. It will be interesting to see how it impacts his performance on the social network and how he manages to balance his interactions with Elon Musk.. After all, the mogul has made it clear that he will continue to be very aware of the daily operations of the social network.