Currently, it is no longer possible to purchase a new vehicle for less than 200,000 pesos. In the last year, the price of automobiles registered a 14.6% increasethe highest in the last decade and which exceeds the annual average, which ranged between 7 and 8%, according to information from the consultancy JD Power.
“Users are increasingly willing to use this model of sharing economy or collaborative economy, where the same resource can satisfy various users and their needs, such as Airbnb. Who would have imagined a few years ago that a house could receive strangers or strangers to sleep or stay there? Today they are willing to satisfy their needs through these schemes”, argues Edson Arteaga, founder of Drivana in an interview with Expansion.
The platform is still taking its first steps. Its planning began in October of last year and it began to operate in February of the current year. Today it has about 500 users, figure that he intends to raise to 3,500 for the closing of this 2023.
Guillermo Rosales, president of the Mexican Association of Automotive Dealers, points out that for the acquisition of a vehicle there is no ideal formula for consumers, as this depends on their needs.
“There is no general measure, rather they are tailored suits. Depending on the requirements and qualities of each company, each family or person, it is the offer that has to be assumed ”, he adds.
At the same time, Drivana seeks to take advantage of the fact that mobility restrictions no longer exist due to the covid-19 pandemic, which has boosted the tourism in the country. The platform has a presence, with special emphasis on routine use by individuals in Mexico City, Monterrey and Guadalajara, while in cities like Mérida, Cancún and Oaxaca, it seeks to be more of an alternative for weekends.
