The Disney metaverse has begun its development, now it is. as collected TheVerge, Disney has already taken the first steps to bring to fruition his new project based on virtual reality. In this way, they announce that the division in charge of developing the metaverse already has a new manager among their ranks.
Mike White has been selected as the new Senior Vice President of next generation consumer experiences and narratives. Also, the executive has left his old position of vice president of consumer experiences and platforms.
According to the explanation offered by Disney to the medium ReutersMike White will be tasked with “helping define how consumers experience Disney’s arrival in the metaverse.” Likewise, Bob Chapek, CEO of Disney, assured the aforementioned medium that White will work in conjunction with the creative teams inside the company.
To do this, Mike will quickly create a structure and put processes in place to prioritize and allocate resources, explore partnerships, and facilitate knowledge sharing. Mike will also lead a working group that will include senior leadership from across the company’s core disciplines, including technology, strategy and, of course, storytelling.
Bob Chapek, head of Disney
White, for his part, He already has enough experience on his back. The executive has 25 years of experience in the field of technology and leadership. Mike White joined Disney in 2011, as he describes his account. LinkedIn; position to which he arrived after leaving Yahoo, company where he was more than nine years.
In the month of November 2021, Bob Chapek announced that Disney was already beginning its foray into the metaverse. According to the person in charge of the company, they have many plans to combine elements of the physical and digital world. In this way, Disney plans to create advanced storytelling, with a metaverse that it has described as “the next great frontier of storytelling“.
For nearly 100 years, our company has defined and redefined entertainment by leveraging technology to bring stories to life in deeper, more impactful ways. Today we have the opportunity to connect those universes and create a whole new paradigm for how audiences experience and engage with our stories.
Bob Chapek, head of Disney
According to a patent reported earlier this year by the media PhocusWire; Disney would plan to use the power of his metaverse to improve the experience within its parks. As the website describes the patent listing, the technology would include a “projection device and tracking system that would allow Disney to display virtual effects at a real-world location.”
A computer platform communicates with the projection device and background tracking system to map the venue and identify the virtual effects to be displayed.
PhocusWire
More and more companies are betting on a metaverse. A few days ago we commented on YouTube’s strategy to be part of this phenomenon; while companies like Nintendo and Apple they seem to be studying ways to implement it within their ecosystems. Of course, Meta is the one who carries the plan with the greatest intention, betting on the future of your company for the virtual reality market.