I consider it important to analyze the background of origin of these new organizations. According to a study focused on Generation Z (those born between 2000 and 2010) conducted by Stanford University, this age group views work and the workplace fundamentally differently compared to other generations. For most of these young people, who by the way have grown up in a world connected to the Internet and exposed to collaborative platforms such as Wikipedia, work is not necessarily defined as an activity with a strict schedule or that must be carried out in a specific and immovable place. .
Thus, today those of us who have a team are witnesses of how we have had to adapt to the new times, starting by finding ways to work under a hybrid mix (face-to-face and remote) and expanding our responsibilities, adding to those implicit in the business , that of creating moments of remote connection that maintain creativity and productivity in the team.
Although productivity monitoring has been sought after since the industrial revolution, in my opinion what is truly disruptive is the digital monitoring tools that have emerged lately.
Tools like WorkSmart, Time Doctor or UpWork offer tools that allow companies like the United States to monitor their employees by measuring the time they spend on calls or writing emails.
The impact of this digital measurement of productivity is expanding to middle and senior managers, whether you work remotely or on-site, and to industries as diverse as medical, where today medical teams record their inactivity and assume it, rightly or wrongly. , which is time that was not worked by any of the doctors.
From my point of view, the pandemic, the home office and -it must be recognized- the fear of many directors that their team will not work if it is not “monitored”, have highlighted the need to monitor productivity more efficiently; however, this search has gone so far as to create a kind of Big Brother 3.0 where by placing software on work equipment that practically second by second records the time that an employee is dedicated to specific tasks of his work and how much time he spends in other unrelated