The Creator Economy It is the way in which a creator can generate more forms of income and not focus only on the sale of posts, despite the fact that, in Latin America, we are the region that consumes the most content, doubling the global average, which is 7 hours or more. 14 hours a day. Unfortunately, the investment is the lowest and this has caused that the Creator’s Economy has not had such a great development; however, we are already beginning to see its growth in the coming years.
The most important thing a creator must have in order to increase their growth is to have built a personal brand with innovative content, with a business vision and with this develop the 6 C’s of Creator Economy:
1. Content creator
We are all content creators when opening a social network, the best thing is to create long-term content in the different social networks that allows us to consolidate a solid personal brand. It is very important that the content you create is aligned with your business plan, so that you can diversify with a business vision.
2. Channels
Currently we have online, offline and metaverse channels. They are all important, therefore it is necessary to create an omnichannel content strategy to build credibility and positioning.
3. Community
The challenge is to work much more in the community because we are moving from the era of engagement to loyalty, then we have to make our social networks more participatory and make them part of our process. It is key to deeply study your community, understand the subcommunities you have in order to start creating clubs and gamifying the community itself.
4. Collaboration
It is necessary to grow and expand your community by conquering new communities or markets and for this collaboration has been the most effective tool. The important thing is to do it based on the alignment of values and purposes, not on numbers, as the most important content creators like Lele and her have done. team of Shots Studios, Los Caballeros, Werever Crew, among many; everything is proven that collaborating correctly leads you to succeed in the digital world.
5. Constancy
Consistency is the key to success, the only way to take your content to another level is to make a long-term content strategy.