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Pujol is undoubtedly a topic of conversation both to talk about the list of the 10 best restaurants in the world where it is located, and to question the employment situation of the restaurant market in Mexico.
The brand value in the restaurant market is based on the experience offered by a restaurant like Pujol and its gastronomic proposal, so when the mix of both is bold, the result of its value increases.
A tremendously important aspect in the restaurant market is that which has to do with innovation in the way a brand distinguishes itself in the market.
Pujol has achieved an important brand record and it is that it has established itself as one of the 10 best restaurants in the world and the fact occurs despite the fact that at the time, the restaurant was denounced for its labor practices so it is worth questioning what helped the restaurant maintain its reputation?
The game of brand reputation is an important mix of balances, from which it is possible to decipher the best action for a brand to stand out and consolidate in the market, despite negative actions that cast a shadow over its ability to compete in the market.
From the viral complaint to being one of the best restaurants
Influencers such as Javier Risco have celebrated the arrival of Pujol to the list of the 10 best restaurants in the world, however, what this personality used to viral complaints forgets is precisely the case presented by a chef, where he exhibited the labor practices that are committed in this restaurant.
It all happened when Ximena Abrin He decided to publish a post on his Facebook account that generated more than 21 thousand likes and more than 7 thousand 300 comments, where he warned that he was asked to be from 11 in the morning until three or five in the morning the next day, among other irregularities such as the activities to which they are subjected in the kitchen or having to attend private events of the person in charge of Pujol, Enrique Olvera, without extra payment for attending them.
Pushing boundaries while remaining firmly rooted in ancestral ingredients and techniques, No.9 is Pujol in #MexicoCity! Congratulations to chef Enrique Olvera and his team. # Worlds50Best #Mexico @SanPellegrino @pujolrestaurant @enriqueolvera pic.twitter.com/KKvys34JXr
– The World’s 50 Best (@ TheWorlds50Best) October 5, 2021
The complaint put Pujol and the chef who created his concept in the spotlight, as he had barely fought a negative trend in which he had complained about diners who asked him for lemons and chili peppers to accompany their dishes.
After the revelation of the chef, about the conditions that existed in his restaurant, the brand responded and established a strategy to save its reputation, which consisted of publicizing the benefits that would now be offered to employees such as 10 days of vacation to from the first year of work, 2 days off per week, food vouchers, savings fund, the promise of payment of the best salaries in the industry, which would be fully registered with the IMSS; Constant coaching and training.
The strategy to compensate for the damage to Pujol’s image worked and today it is one of the 10 leading brands in the restaurant world, being considered among the best places to eat.
The fact undoubtedly magnifies the work that exists within companies, which must take actions to find best practices in the market. Undoubtedly an aspect that we cannot lose sight of in this effort is that which has to do with the way in which brands are preparing more and more and how reputation is based at all times on the decisions they make within.
Big brands, terrible job crises
Few know it, but one of the greatest glories of Tesla is not having created the category of electric cars and autonomous driving, but having broken into the old list of brands of great value in the automotive market, where traditional firms such as Audi, Toyota, Mercedes-Benz, BMW, Honda, Ford, Nissan, Volkswagen, all of them, have been exceeded in value by Elon Musk’s company, which in a last projection launched by platforms such as Kantar Millward Brown and Bloomberg reached 42 billion of dollars.
Despite this glory, the company has just been sentenced to pay 137 million dollars to an employee who accused of being a victim of racism in a factory of the brand in the United States, where these lawsuits are taken very seriously.
The employee who denounced responds to the name of Owen Díaz and assured that he worked as a crane operator in the factory in Fremont, California, where he was the victim of racist insults, he refers, that almost daily, being forced to leave the company due to the refusal of the company to investigate the siege of which he was a victim.
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