Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Nokia and AT&T team up to extend the 5G network. The strategy of both brands seeks to explore the development of suitable 5G use cases for Mexico, something that AT&T Mexico’s 5G Innovation Laboratory expects to complete by the end of the year with the help of Nokia. “We are committed to providing our customers with the best experience possible. As we move forward with the deployment of our 5G network, we need the latest technology and the most reliable support services,” said Nicole Rodríguez, CTO of AT&T Mexico. The deal will see Nokia provide equipment from its energy-efficient 5G AirScale RAN portfolio, powered by its latest ReefShark System-on-Chip chipset. “We are excited to be part of this important milestone as a strategic partner of AT&T Mexico. Our latest AirScale portfolio creates a solid foundation for the operator’s 5G evolution, enabling super-fast mobile connectivity and innovative use cases for its customers,” concluded Tommi Uitto, President of Mobile Networks at Nokia.
Decathlon opens a large logistics warehouse in the State of Mexico. The sports giant joins the Mexican market with a warehouse that will be able to supply 15 stores nationwide. Hand in hand with DHL Supply Chain, the company of French origin opened its headquarters in the south of Tepotzotlán, State of Mexico. “It is with great emotion that we celebrate the opening of our new logistics warehouse, hand in hand with our valuable allies DHL Supply Chain. This new project will allow us to double our storage capacity, guaranteeing the timely delivery of our products,” he shared. Decathlon Mexico. According to the company, the new warehouse has 25,000 square meters, 13,600 of useful space alone, with carding and unloading areas on 14 platforms, as well as six meeting rooms. In addition, this logistics location will contribute much to the company’s sustainability plan with the elimination of 16 million kilograms of CO2 through various initiatives, including the reuse of materials.
COSTA RICA
Yves Rocher starts operations with two stores. The French cosmetic brand opened its first two stores in Costa Rica. Its new stores are located in City Mall and Multiplaza Escazú and have an extensive range of products for facial, body and hair skin care, as well as perfumery. “For the brand, nature is the best ally to enhance beauty both external and internal. Its formulas, whose heart is plants, are clean, respectful and committed to the health of people and the environment. And the company is free of animal testing, throughout its production chain”, explained Fiorella Rueda, Brand Manager. Yves Rocher in Costa Rica. The new points of sale generated ten new direct jobs and presented their visitors with various spaces for cleaning the face and the eye contour area.
ARGENTINA
Pomelo and Visa announce regional alliance. The company that develops new generation technological infrastructure for companies that offer financial services in Latin America, has become a Visa Partner and has its licenses in Mexico, Brazil and Argentina for the issuance of physical and digital cards and payment processing. Also, Grapefruit announced that it will soon expand its alliance with Visa to other countries in the region. With the focus on providing solutions to fintech and industries undergoing digital transformation such as banking, agriculture, retail, tourism and education, one of the main points of the alliance between Pomelo and Visa is that Pomelo customers can issue credentials Visa in some Latin American countries safely and in compliance with the regulations of each country. “We are very proud to inaugurate this alliance between Pomelo and Visa, long awaited by us and the market in general. This is an agreement that validates the great differential of Pomelo and responds to the demands of the companies with the greatest potential and technological requirements in Latin America. As of today, any company can use Pomelo to issue Visa cards and reach more than 400 million people in the three main markets of the region”, said Gastón Irigoyen, CEO & Co-founder of Pomelo.
PERU
Crehana is already the largest learning ecosystem in Latam. The leading platform for the development of human talent has become the largest learning ecosystem in Latin America thanks to the expansion of its service offerings. Currently, Crehana has 12 integrations with the aim of centralize the various platforms and content providers in one place. All the partners that have joined Crehana for Business during this time come to continue providing tools that complement the development of people. Thanks to these integrations, companies can find a wide variety of courses and information to enhance the professional growth of their collaborators in technology, cybersecurity, IT and much more. “We are very proud to continue reinforcing our commitment to making people development universal, by expanding the offer of solutions that we have on our platform in order to help companies find everything they need in one place, allowing them to focus on what really matters: promoting people’s talent”, said Diego Olcese, CEO of Crehana.
UNITED STATES
Walmart adds electric vans to its deliveries. The supermarket chain has signed an agreement with electric vehicle manufacturer Canoo to buy 4,500 vans to help it reach its goal of zero emissions by 2040. The retail giant also left the option to buy up to 10,000 of these vehicles for deliver online orders, from groceries to general merchandise, beginning in 2023. This plan will be available, for now, in the Dallas Fort Worth metro area. “We are delighted to continue to diversify our last-mile delivery fleet with Canoo’s unique and sustainability-focused all-electric technology that will provide our partners with safe and ergonomic delivery vehicles. By continuing to expand our last-mile delivery fleet in a sustainable manner, we can give Walmart+ customers and members even greater access to same-day delivery, while keeping costs low,” said David Guggina, senior vice president of Walmart+. innovation and automation Walmart USA.
SPAIN
Amber Group, new main sponsor of Atlético de Madrid. The leading global digital asset management platform has announced an agreement whereby the Amber Group becomes title sponsor of the club for the next five seasons. From the academic year 22/23 Amber Group also becomes Official Wealth and Digital Lifestyle Partner of the Atletico Madrid, in line with the company’s goal of responsibly democratizing access to innovative financial tools thanks to the global reach of football. WhaleFin, Amber Group’s benchmark platform for offering innovative, institutional-grade tools to the individual investor, will elevate its brand exposure by wearing the front of the men’s team jersey. Additionally, the Atlético de Madrid Foundation will work with the Amber Group to launch sustainability and corporate social responsibility initiatives. All this, in line with the founding objective of the Amber Group of being a platform in which everyone can invest to achieve a sustainable future together. In addition, WhaleFin will support the Fundación Atlético de Madrid in the implementation of local campaigns for education in sustainability and conservation, among others.